Earth from Space

NOVA â€Å"Earth From Space† 1. They describe at least three teleconnections in the film. The movie talks about sandstorms in the Sahara Desert transforming the rainforest across the globe. Also explained are the waterfalls under the sea in Antarctica, leading to a feeding frenzy in the ocean by the equator. Finally, they talked about streaming water off the coast of Africa causing a disastrous weather storm in the United States. This happens because all of the activity in the ocean, sun and atmosphere are bound together.When an action occurs to one of them, a reaction occurs within another. It’s almost like a butterfly effect that occurs between the three. 2. We can learn and visually see all these different parts of the Earth by using satellites. I. Geosphere (Solid Earth) The Geosphere is made up of mostly rock. Beneath the surface of Earth, forces inside are a crucial source for the basic materials that nurture life. Volcanoes and earthquakes are examples of reactio ns to disturbances that initially took place under the Earth’s surface.Although destructive, the natural forces behind these events also provide the materials we and other living organisms need to survive. Through satellites we can see that the Earth’s crust is constantly moving. II. Cryosphere (Ice sheets, glaciers, sea ice) The Cryosphere can be observed from space using satellites. The reason the Cryosphere doesn’t receive much heat from the sun is because the sun strikes these regions at an oblique angle and any heat that does reach the cryosphere is reflected back into space by the sheets of ice covering it.III. Atmosphere (Gases, clouds, weather) As water vapor evaporates from the ocean it works its way up into the atmosphere and eventually creates clouds, who size depends on how much water vapor was evaporated. The heat that water vapors carried before they became clouds is eventually what triggers storms to occur. If there is enough heat influencing the clouds it will cause the clouds to shoot upward and the rotation of the Earth is what makes them spin. If the clouds turn into a vortex, hurricanes are formed. IV. Biosphere (Life on Earth)Life on Earth is affected by all the other parts of the Earth including internally and externally. The catastrophic storms that are caused by the atmosphere effect life on Earth more and more every year. Mother Nature is so unpredictable and it is very hard, even with all of earth-observing technologies humans have created, to prepare for Earth’s catastrophic events. It is even harder for other organisms to survive that do not have the same knowledge about technology as humans do. When hurricanes, tsunamis, and earthquakes do occur, it is instincts that ultimately help different species survive.V. Hydrosphere (Oceans, lakes, rivers) The hydrosphere plays a big part in the water cycle. Energy from the sun causes evaporation from all wet surfaces on the earth. Because the earth is two thirds water, the oceans are important for homeostasis on the planet Earth. The water helps the atmosphere function properly and vice versa. Without one there would be no other. The ocean and lakes are also the homes to millions of organisms. Some believe the ocean is even where the first walks of life were formed. Ocean circulation greatly affects climate and weather. . One NASA’s newest satellites named Polar Orbiting Suomi, after a meteorologist, is an electronic eye in space that measure the impact of the sun’s energy all around the Earth. This satellite can see much more of the electromagnetic spectrum then the human eye can. One of this satellites’ key instruments in called Cloud and Earth’s Radiant Energy System. It helps detect the ultraviolet and infrared parts of the spectrum that we can’t see. This instrument helps detect anything on Earth that gives off heat.Aqua is a satellite that uses another earth- observing technology that monitors the in teraction between heat and water. Aqua uses infrared to analyze the temperature of water. Using the infrared, Aqua can see how much water vapor is evaporating from the ocean into the atmosphere. TRIM is a satellite equipped with a radar and imager that operate in the micro wave range of the electromagnetic spectrum. These radio waves are higher in energy and shorter in wavelength than others. The instruments on this satellite bounce micro waves off raindrops in the clouds allowing scientist to build a three imensional structure of the internal structure of a hurricane. 4. Scale I. The temporal resolution specifies the revisiting frequency of a satellite sensor for a specific location. A low temporal resolution can last greater than 16 days whereas a high temporal resolution will last only up to 3 days. II. Using satellite remote sensing we can view the earth’s surface as frequently as we would like too. As long as the satellites are working efficiently there should be no prob lem. III. The spatial resolution specifies the pixel size of satellite images covering the earth surface.IV. The level of detail does depend on what the satellites are observing. The different spatial, temporal and spectral resolutions are the limiting factor for the utilization of the data they find. Unfortunately, because of technical constraints, satellite systems can only offer the following relationship between spatial and spectral resolution. Ether a high spatial resolution is associated with a low spectral resolution and vice versa. That means that a system with a high spectral resolution can only offer a medium or low spatial resolution.Therefore, it is either necessary to find compromises between the different resolutions according to the individual application or to utilize alternative methods of data acquisition. 5. I found the most striking thing in this movie to be, how easily events like hurricanes, volcanoes, and tsunamis could be created. A little bit too much moistu re in the atmosphere or a little disturbance in the Earth could eventually lead to a disastrous, possibly life threatening event. This movie made me grateful to live in an area that is not as highly affected by natural disasters and sympathetic towards those that do.

Comfort Conditions In Urban Spaces In Crete Environmental Sciences Essay

There is an incontestable relevancy between thermic environment in out-of-door public infinites and their degree of usage. Since climatic conditions straight affect the usage and activities of out-of-door infinites, they should be taken into history when planing public infinites. The out-of-door infinites design particularly in urban countries is really critical in Southern Europe due their drawn-out usage during summertime where the urban heat island phenomenon is present. This paper presents the consequences of out-of-door infinites field studies conducted in four different urban unfastened infinites in Crete. Physical on site measurings were conducted and a questionnaire study was used in order to measure the thermic comfort of visitants. With the proposed method, a strong connexion between microclimate on out-of-door comfort conditions and the usage of unfastened infinite is revealed. The field studies besides reveal assorted issues sing adaptability of users to the out-of-door environment, proposing that a strictly physiological attack is unequal in qualifying thermic comfort conditions in out-of-door infinites, therefore stressing the demand for look intoing different ways to quantify comfort conditions out-of-doorss. Thermal indices like CP ( Cooling power ) , PMV ( Predicted Mean Vote ) , PET ( Psysiological Equivalent Temperature ) and SET ( Standard Effective Temperature ) are used to measure the appraisal of urban microclimate. Study findings besides elucidate design of out-of-door public infinites in hot and humid parts. Keywords: Outdoor thermic comfort ; microclimatic monitoring ; field studies ; sustainable designIntroductionThere is strong public involvement in the quality of unfastened urban infinites and it is acknowledged that they can lend to the quality of life within metropoliss, or perversely heighten isolation and societal exclusion [ 1,2 ] . The major factor that determines the quality of the unfastened urban infinites is the clime conditions that occur in the micro graduated table environment [ 3 ] . Humidity degrees, particularly in hot climes and coastal parts [ 4,5 ] the mean beaming temperature every bit good as the cold air supply within the urban infinite affect the wellness [ 6 ] and good being of the citizens therefore the development of the whole metropolis country in several ways, affect on touristry [ 7,8 ] , affect on the local market, affect on the abodes [ 9 ] . Particularly in islands this relationship is more apparent because the bulk of the unfastened infinite is in the signifier of a big cardinal square in the metropolis centre [ 10 ] ; in this manner every intercession to the unfastened infinite may hold obvious good consequences in the sustainability of the whole urban system [ 11 ] . Understanding the profusion of microclimatic features in out-of-door infinites, and the comfort deductions for the people utilizing them can help urban â€Å" adjustment † and find the basic factors of sustainable design [ 12 ] . This realisation, in bend, has given rise to increased research on the subject in the last few old ages [ 13-15 ] .The initial findings of the current research survey seek to accomplish a better apprehension of the profusion of microclimatic features in out-of-door urban infinites in islands and the comfort deductions for the people utilizing them [ 16 ] . One of the cardinal issues in human comfort is the human biometeorology. Due to the fact that air temperature is non the lone relevant variable, more than 100 simple thermic indices most of them two parametric quantity indices have been developed in the last 150 old ages to depict the complex conditions of heat exchange between the human organic structure and its thermic environment. Some good indices include the Standard Predictive Index of Human Response attack [ 17 ] , and Out_SET* [ 18 ] which is based on Gagge ‘s work. Blazejczyk ( 1994 ) [ 19 ] presented the man-environment heat exchange theoretical account MENEX, and the extended work by Horikoshi et Al. ( 1995, 1997 ) [ 20 ] resulted in a Thermal Environmental Index. With Gagge`s et Al. ( 1986 ) [ 17 ] betterment in the description of latent heat fluxes by the debut of PMV* , Fanger ‘s ( 1970 ) [ 21 ] attack can besides be considered among the advanced heat budget theoretical accounts. This attack is by and large the footing for the operational thermic assessment process Klima-Michel-model [ 22,23 ] of the Deutscher Wetterdienst with the result â€Å" sensed temperature, PT † [ 24 ] that considers a certain grade of version by assorted vesture. In this context, microclimatic conditions have begun being viewed as built-in to the success of an unfastened infinite as they determine critical parametric quantities for the usage of out-of-door infinites in the urban environment. Responses to microclimate may be unconscious, but they frequently result in the different a of unfastened infinite in different climatic conditions [ 25,26 ] . This paper goes farther, analyzing the manner microclimatic conditions, such as air temperature, solar radiation, comparative humidness and air current velocity and way, in relation with psychological factors affect the usage of urban unfastened infinites in a Mediterranean island clime, concentrating on the studies carried out in four different metropoliss in Crete, Greece [ 27 ] . The purpose of the paper is to supply the basic regulations which can be used for a sustainable design of unfastened urban infinites in every type of Mediterranean island. These regulations include: Categorization based on the hierarchy of the clime parametric quantities in order to cipher their part to the overall comfort degrees Determination of the comfort degrees of every microclimate parametric quantity harmonizing to the replies given both in winter and in summer clip Determination of the basic human parametric quantities that affect the comfort degrees Divide harmonizing to the usage of the four squares harmonizing to the consequences and suggestions for good intercessions of future designs This research given the former research workers experience attempts to implement the findings into a peculiar type of clime, the Mediterranean clime. Through this manner the basic indices can be validated and if possible recalculated in a different graduated table that is constructed by existent ballots and existent informations. No theoretical account can be decently implemented to any specific status if there is non any sort of accommodation to the basic features of every individual instance.2. MethodIn order to analyze the assortment of the several urban climes within Crete all the four sites that were selected have different features sing their flora, their location and their usage. The first 1 is within the historical centre of Chania, on the coastal zone, the 2nd one is between the shopping centre and the port in Rethymnon and it is surrounded by high traffic route, the 3rd one is in the shopping centre of Heraklion and several public edifices are located around it and the 4th is located on a mountain country near Heraklion called Archanes. In each of the four metropoliss take parting in the undertaking two instance surveies, one in the winter ( February 2009 ) and one in the summer ( July 2009 ) , were conducted from 10 am to 4 autopsy. Each site was monitored for a representative twenty-four hours each season ; the clime conditions of the yearss of the study were afterwards compared to the average climatic conditions at every metropolis for this season so as to corroborate the effectivity of the informations measured ( fig. 1 ) . The field studies involved elaborate microclimatic monitoring with the usage of a portable mini-weather station, with detectors conforming to ISO 7726 [ 28 ] , while people were studied in their natural environment through structured interviews and observations, to measure the comfort conditions in a graduated table of five degrees from really bad ( -2 ) to really good ( +2 ) their experience and their perceptual experience of the environment. Particular attention was taken to choose the interviewees in a mode representative of the different age groups and sexes present and the forms of usage of the different countries ( fig. 2 ) 2 ( how many interviews, male- female- age groups ) . This paper focuses on issues related to the usage of infinite, as opposed to people ‘s rating of the comfort conditions. Peoples were studied in their natural environment, while issues impacting the usage of infinite ( forms of usage, groups of people utilizing the infinite, penchants within the country, etc. ) were besides investigated. 2.1. Case surveies description The four sites considered in this survey [ 27 ] , viz. are: Talo square in Chania ( fig. 3 ) Talo is a seaboard square which delimits the terminal of the old Venetian Harbor metropolis of Chania. Displays a particular involvement to tourers as it is located within the touristic country and is besides close residential country. Access to the square is accomplished through the coastal prosaic path from the port or the way that runs to the South. The square interior has no shops or java installations. The unknown Soldier square in Rethymnon ( fig. 3 ) The square of the Unknown Soldier is at the terminal of the port of Rethymnon in a consolidation hub of the coastal route to the chief roads of the metropolis. Around the square, the route runs with increased traffic and lodging around the coffeehouse and stores. The Liberty Square in Heraklion ( fig. 3 ) Liberty Square is located in shopping centre of Heraklion and around it passes roads with high traffic. With the latest renovation slate, the minimalist attack gave a different design of the square the land was covered with marble while merely some of the trees ( eucalyptus ) were retained. Today, Liberty Square is a cardinal meeting point and amusement centre of citizens in Heraklion. Central square of Archanes ( Heraklion ) ( fig. 3 ) Archanes is declared a traditional colony and of important architectural and urban involvement. The reinforced environment of the small town during the last 15 ( 15 ) old ages is protected through a comprehensive plan of reclamation. Particular accent is given to the regeneration of the cardinal square of the municipality under Archanes, which together with nearby diversion utilizations ( stores, coffeehouse, eating houses ) compute a topographic point of remainder, drama and relaxation for occupants and attracts several visitants. In Archanes a important portion of the execution of development planning has won a big figure of differentiations. The square is surrounded by the chief route of the municipality and following to it there are several eating houses and java houses. 2.2. Environmental monitoring The field studies were scheduled to take topographic point twice within a twelvemonth, to acquire the seasonal fluctuation ( summer, winter ) , which affects the usage of infinite. The informations measured were air temperature, solar radiation, air current, comparative humidness and sound degree in dB. For the conditions microclimatic information measurings a figure of portable detectors were used. They were put in the center of every square ( Hobo weather station ) in relation with extra equipment that can easy be transported around in the exact topographic point of the interview ( Frederiksen manus pyranometer, Mastech sound flat metre ) . The measurings of the station were scheduled to salvage informations every five proceedingss whereas the informations that were collected in the exact topographic point of the interview were approximately every 15 proceedingss, depending on the clip between the two interviews. For the proof of the microclimatic conditions, the nearby conditions station was used to compare the informations monitored with the informations measured in every square. All the detectors were carefully selected to conform to the ISO 7726 ( ISO 1998 ) . 2.3. Human monitoring-questionnaire Peoples were studied in their natural environment, to measure their perceptual experience of the thermal, aglow and acoustic environment. The interview took topographic point in the exact topographic point where they sat or stood within the square. Issues impacting the usage of infinite ( forms of usage, groups of people utilizing the infinite, penchants within the country, etc. ) were besides investigated in a questionnaire compiled for the survey. The interviewees were describing their rating of different microclimatic parametric quantities either on a 5 or 3 point graduated table, every bit good as their appraisal of their overall comfort province. A questionnaire was designed in order to roll up the people ‘s perceptual experience of comfort a figure of other inquiries were asked to give inside informations about the topic and his/her perceptual experience of the physical environment. The consequences were collected on a standard signifier, which gives inside informations of the signifier of the inquiries outside the basic comfort and penchant graduated tables. A portable conditions station was constructed in order to mensurate ground-based meteoric conditions at the clip of the interview. The questionnaires will include information on: A A. OBSERVATIONS – Apparel – Consumption of cold drinks – Kinetic Status ( at remainder or in gesture ) – Residence clip in the square B ) QUESTIONS standards for comfort in the heat, air current, Sun, wet, acoustic environment C ) Psychological standards – Naturalness of the country ( naturalness ) – Expectations ( based on proposed alterations pictured ) – Experience ( feelings from their stay in the square ) – Reasons of visiting and utilizing ( free pick ) – Aestheticss of the country The measurings were conducted on four squares twice a twelvemonth, one in winter ( February 2009 ) and a summer ( July 2009 ) , 200 answered questionnaires, 100 each clip and about 25 in each square. This figure of responses is minimally sufficient to carry on valid and dependable decisions and was pre- calculated by statistics trials. The choice of the specific day of the months of the measurings was done following observations of the general clime of every metropolis all the month so as the climatic informations would be realistic of the microclimatic environment of the square the twenty-four hours of the measuring ( fig. 1 ) .4. Consequences4.1 Microclimatic informations A ¶ A sum-up of climatic informations for the different interview times, in different Cretan metropoliss appears in table 1 ( mean temperature ( A °C ) , comparative humidness ( % ) , velocity ( m/s ) and wind way, solar radiation strength ( W/m2 ) ) for the different squares. Weather consequences have been obtained as described from the portable conditions station detectors that were installed in each interview country, every bit good as from the portable measurement instruments ( thermometer, pyranometer, decibel metre ) in order to enter the comfort conditions in point precisely where the replies were given. Overall, the climatic informations recorded on the interview countries are in conformity with the records from the nearby conditions station for all metropoliss and seasons, any differences are chiefly attributed to the being of urban terrain and flora. Similarly, there are great differences in air current velocity which are chiefly due to difference in altitude measuring. The consequences of the portable conditions station were obtained from a degree of 2.00 m above the land surface of the square, and in the country there were obstructions or flora which surely affect the result consequences, while the location of the conditions station of each metropolis was clearly higher, and its topographic point has been carefully studied so as non to be any barriers. The definition of tallness and arrangement of the station precisely in the center of every square without taking into history the flora or any obstructions that may do different conditions, was deliberately made for the complete r ecording of conditions in each square in order to accomplish the existent conditions informations that affect the comfort conditions examined. 4.2 Human population informations The analysis of the human population answered the inquiries will give certain grounds about the type of people who use every square and besides their site-specific features which are important for the farther survey. Fig. 2 shows the frequence of usage of each square and provides a clear image of the penchant of occupants and visitants to the country. In fig. 3 appears the program of the square coloured from ruddy to yellow harmonizing to the figure of questionnaires that were conducted in that point. It reveals the basic paths and the most preferable sitting countries of the visitants. From the replies to the inquiries â€Å" how frequently do you see the country † and â€Å" do you populate or work in the vicinity † can be assumed that in Chania, Rethymnon and Heraklion, the per centum of local occupants is bigger than those who visited the site a minimal per hebdomad significance that some people do non take the site for day-to-day or hebdomadal usage even if they live or work nearby. Unlike in Archanes is observed the rearward consequence ; many visitants use really frequently the square. This consequence may nevertheless non be really representative of the square, bearing in head the fact that Archanes is a nearby finish from Heraklion and questionnaires were made in Sunday where many people visit the eating houses and coffeehouse that are around the square. 4.3 Comfort Data Before any farther measure, a more descriptive analysis of the answers of the respondents about the comfort conditions is necessary. The inquiries related to thermic comfort, irritation from the Sun, air current, humidness, and acoustic comfort. All responses were analyzed in five or three point graduated table and the possible responses range from â€Å" really small † ( -2 ) to â€Å" highly † ( 2 ) . The index ASV ( Actual Sensation Vote ) is a consequence of all the responses together with a drumhead inquiry, â€Å" Are you comfy? † this gives a clear image of comfort conditions in each square [ 13,27 ] . Before any farther analysis it is of import to specify which of these parametric quantities is considered the most important for the feeling of comfort harmonizing to the interviewees. The replies to the inquiry â€Å" ‘what do you see most of import when you chose a topographic point to sit in a square? † appears in fig. 4. This inquiry can be really helpful when designing because it is possible to modulate all facets of the comfort every bit good as the standardization of the factors impacting the comfort so it can give a clear image of which parametric quantity largely affects the comfort conditions ( temperature, sunlight, acoustic environment ) . The consequences from this inquiry are that sunlight has the greatest per centum of replies in all the squares, so the Sun control is an of import factor which influences the comfort ballot and is decisive for the viability of the square. It should besides be noted that the other two factors, viz. temperature and the acoustic environment in all the squares have about the same rate, is hence equal of import for the sustainability of the square. Figures 5a and 5b show the responses to thermal comfort ( heat ) , severally in summer and winter and table 2 shows the mean temperature prevailing in the squares when the ballot of comfort was positive ( All right ) . Talo square in Chania has the highest per centum of thermic comfort ( All right ballot ) both in summer ( 37 % ) with mean air temperature 27.7 A °C and in winter ( 73.1 % ) with mean air temperature 15.4 A °C. In Rethymnon the per centums of utmost ballots ( excessively small, excessively much ) both in summer and winter appear increased even though the air temperature both in summer ( 26.1A °C ) and in winter ( 16.3A °C ) appears between the comfort degrees harmonizing to the ISO 7730. This phenomenon is chiefly due to the deficiency of flora that could protect the walkers from the radiation from the Sun combined with high brooding stuffs that maximized it in the summer and the deficiency of any sort of protection from the temperature, the rain or the humidne ss within the square in the winter that made the dwellers experiencing uncomfortable while utilizing the infinite. The replies about the comfort from the Sun irritation are shown in fig. 6. By and large in winter the measurings of the Sun radiation were from 350 W/m2 to 550 W/m2 whereas in the summer the radiation increased significantly from 850 W/m2 to 950 W/m2. In winter all squares have a good response rate ( OK ) . On the reverse in the summer the ( OK ) replies about the comfort are increased in Chania ( 44.4 % ) and Archanes ( 91.3 % ) while the mean solar radiation, as it was measured from the conditions station, does non change so much in relation to the other two squares ( Rethymnon and Heraklion ) ( table 2 ) . These responses were determined largely by the land stuff every bit good as the naturalness of the topographic point. Both the squares in Archanes and in Chania have big countries of tall trees and flora and as a consequence, the sum of the standard radiation measu red was limited ( non more than 500 W/m2 as measured the portable pyranometer ) unlike the other two squares where the brooding stuffs on the land multiplied the standard solar radiation ( about 700 – 950 W/m2 as measured by the portable pyranometer ) . As appears on the figs 7a, 7b, which show the per centum of responses for comfort from the air current, the air current ballots are strongly influenced by air current velocity instead than by other factors that influence largely solar and thermic comfort. In all squares both in summer and winter there was no measuring of air current velocity above the 2 m/s, for that ground the most of the responses giver were favourable to the small air current that existed. The comparative humidness ( fig. 8 ) was measured really high in both winter and summer in all parts, realistic phenomenon if we take into history the Mediterranean clime of the island. The replies about the humidness were non tantamount to the RH measured, merely in Archanes where the sum of the humidness particularly in winter was really big the people were able to quantify their uncomfortableness due to the humidness degrees. Finally fig. 9 presents the responses of comfort for the acoustic environment. The responses to â€Å" hush † and â€Å" really quiet † can non be considered negative and on the charts were included in the ballot â€Å" All right † . It is clear that Chania has the largest per centum of positive acoustic comfort responses in both winter and summer, even if the sound degree does non vary much from part to part. The important difference of the Talo square is the sea, which produces adequate noise ( the dB metre near the sea measured noise about 60 dubnium ) but besides absorbs most negative traffic noise. 4.5 Evidence of adaptation The context of thermic comfort adaptivity involves all the procedures which people go through to better the tantrum between the environment and their demands. Three different classs can be identified: physical, physiological and psychological [ 29 ] . Physical version is related with the alterations a individual makes, in order to set oneself to the environment, or change the environment to his demands. In this context two different sorts of version were identified, reactive and synergistic. In the former the lone alterations happening are personal, such as changing one ‘s vesture degrees, place, etc. , whereas in the latter, people interact, doing alterations to the environment in order to better their comfort conditions, opening a window, opening a sunshade, etc [ 29 ] . In the squares of the survey the fluctuation of vesture was rather intense both in winter and in summer, as the temperature rises the sum of vesture ( as defined by ISO 7730 ) is reduced. The fluctuation of vesture in winter is non affected from the air temperature ; all squares have the same degrees of vesture, which is about 0.85. A Another factor that is perceived as active natural adaptability is the usage of cold or hot drinks or nutrient. The more the temperature increased the more people drank cold drinks which increase their comfort degree. As it has been studied [ 13 ] , the ingestion of cold drinks reduces the energy generated during the metamorphosis about 10 % . Physiological version or physiological acclimatisation implies alterations in the physiological responses ensuing from repeated exposure to a stimulation, taking to a gradual reduced strain from such exposure, therefore non of cardinal importance in this context. [ 29 ] ( three ) Psychological adaptation is related with the hypothesis that different people perceive the environment in a different manner, and it is argued that human response to a physical stimulation is non merely a map of its magnitude, but besides depends on the ‘information ‘ that people have for a peculiar state of affairs. Psychological factors are hence act uponing the thermic perceptual experience of a infinite and the alterations happening in it. [ 29 ] 1 ) The naturalness of the site seems that people appear to digest broad alterations of the physical environment, provided they are produced of course. The importance of the construct of naturalness in each square is obvious sing the responses to the inquiry â€Å" what do you like more of the square? † . In all the squares over 60 % of people, said â€Å" flora † or â€Å" H2O surface † while far fewer respondents answered â€Å" stuffs † or â€Å" design equipment † or â€Å" the surrounding edifices † . This phenomenon reinforces the premise that physical elements are the cardinal sustainability of a square. 2 ) The outlooks, which is what the environment should be like, instead than what it really is greatly influence people ‘s perceptual experiences. In out-of-door infinites this relates to the frequent answer people gave †it ‘s All right for this clip of twelvemonth † , †for this clip of twelvemonth I would prefer it warmer † , or †it ‘s winter it ‘s meant to be cold † . Except from the outlooks of the clime parametric quantities in the fig. 10 appear the outlooks of the site. Each interviewee was given a image of four squares, one with big countries of low grass and seting without any design equipment ( fig. 10, no1 ) , one with tall trees, walking countries and design equipment like benches ( fig. 10, no 4 ) , one more covered by concrete and with more design equipment, paving streets, visible radiations and a fewer flora ( fig. 10, no 3 ) and one where the flora lacks wholly wholly covered with concrete and cover stuffs wi th more commercial utilizations ( fig.10, no 2 ) . The inquiry was â€Å" Which of the undermentioned squares would wish to be near to your place and which near to your workplace? † . As shown in figure 10, for the residential country, about all responses were for the first two squares which had flora, the summer is preferred the 1 with the tall trees ( 54.0 % ) , while in winter the 1 with the grass ( 68.4 % ) . In contrast with the replies about the square near the workplace where, most of the people chose the other two squares merely in summer. Particularly for the square with no flora at all, the penchant rate is 17.3 % in winter and 32 % in summer. Taking these replies into history we can reason that the outlook of the design and flora of every square depends in a great degree on the location and the nearby utilizations of the metropolis country. 3 ) The perceived control as people who have a high grade of control over a beginning of uncomfortableness, digest broad fluctuations, are less irritated by it, and the negative emotional responses are greatly reduced. Fig. 11 shows the responses of the ground why people visited the square in relation with the responses of comfort ballot â€Å" All right † while the reply was given in natural temperatures harmonizing to the ISO [ 28 ] between 19A °C – 25A °C or non natural. . It presents the figure of people that although they were non in â€Å" natural † temperatures answered that they are comfy and the figure of people who were in conditions of comfort and answered that they truly feel comfy in combination with the grounds that everyone visited the square. The replies for the usage of every square are categorized in: – Topographic points advantages: is near the shopping centre, it is quiet, for the sea ) – Consumption: I need a bench to eat my sandwich ; I want to sit to do a call, to hold a java – Leisure: I like to loosen up here, my kids dramas with others – For a interruption: it is near my work so I can take my interruption at that place, interruption from shopping – For personal grounds: I have an assignment, one look for person ( friend, comparative ) that uses frequently the topographic point – For work: the cab topographic point is here, I promote coffin nails, refreshments – crossing through: I am merely go throughing through Apparently people who are in the infinite for assorted grounds are cognizant that it was their ain pick to expose themselves to these conditions, and when they wish can go forth, going more tolerant to the thermic environment. However, people who were at that place to run into person did non hold the option of go forthing when they wished to make so. The expiration of their exposure to the thermic conditions was dependent on external factors, in this instance the reaching of the other individual, which was doing hurt, doing them less tolerant to the environment. This issue of free pick becomes of premier importance in out-of-door infinites, where existent control over the microclimate is minimum, perceived control holding the biggest weighting. 4 ) Exposure clip as exposure to discomfort is non viewed negatively if the person anticipates that it is ephemeral. For the squares this survey verified the fig. 11 which is apparent that people who answered that visited the square to hold a interruption ( likely abruptly ) or said they merely do a walk had really high ballots of tolerance to â€Å" non natural † conditions. 5 ) Environmental stimulation is an issue of primary importance in external infinites, where the environment nowadayss few thermic restraints, this being an of import plus of such countries and one of the grounds that people use these infinites. Environmental stimulation is likely the chief ground for the bulk of people to sit out-of-doorss. It is besides non surprising that for the inquiry about the significance of out-of-door infinite the bulk of responses were â€Å" natural topographic point of relaxation and composure † and every other response was associated once more with the naturalness of the country but was concentrated more on the utilizations that need to be placed ( topographic point to socialise, resort area and athleticss country ) . From this statement, can be assumed the degree of importance that environment and flora has on the usage and viability of the unfastened urban infinite. It is hence important to heighten every mean in order to do the topographic poi nt more natural so that every sort of uncomfortableness can be ignored. 6 ) Aesthetic and functional standards, of the country and how pleasant it is when remaining in it is straight related to the sense of comfort. The aesthetic standards may be subjective but sometimes a big proportion of people who use it agree in some specific aesthetic or functional points about characteristics and design parametric quantities that are non normally accepted and cut down the livability of the square. Those elements of each square of the survey that are non delighting to the general populace can be easy predicted with the inquiry â€Å" what you do n't wish about the square † , so as to take them earnestly into history for any effort to redesign the square. Harmonizing to these replies in Chania 49.0 % of respondents said they do non like the parking country which is installed around the memorial, in Rethymnon 36.2 % pointed out the deficiency of flora and 38.3 % the design of the square reply which partially involves excessively the deficiency of flora, in Her aklion 61.4 % said the design of the square particularly indicated the design of the visible radiations and benches, and in Archanes the bulk of people wanted many more utilizations within the square and non around it. All these factors significantly affect the distribution of ballots in each square, so the right design requires taking into history the per centum of ballots affected by these factors.5. DiscussionConsequences from the analysis of all factors associating to soothe in assorted squares led us to some general decisions that allow any design to be executable and moreover affect the viability of the corresponding square. Each single square had good comfort ballots in specific parametric quantities ( Chania on the heat, Archanes in the Sun, etc. ) and non so good in others ( Rethymnon in the Sun, etc. ) . To build a general theoretical account that can be applied all over the island a basic rate of all consequences is indispensable and a standardization of all the instance surveies over the same graduated table [ 30 ] . 5.1 Ranking of the study unfastened topographic points Before any farther measure it is necessary the computation of some bioclimatic indexs of the out-of-door environment. The most of these indexs are defined by the European Union ( ISO 7730 ) and are important for the survey of comfort conditions in each square, severally [ 31,32 ] . Primary, the chilling power ( CP ) index was introduced to measure the out-of-door conditions [ 33 ] , defined as: CP= ( 0.421+0.087*u ) * ( 36.5-T ) mcal /m2 /s Where: U: is the air current speed in m/s Thymine: dry bulb temperature ( oC ) In table 3 appears the general degree for the index CP as used for the appraisal of bioclimatic conditions in the out-of-door environment. Fig. 12 shows the index of CP, as calculated from climatic informations measured when each questionnaire was taken, in relation with the corresponding degree of comfort which the index determines from the tabular array 3. Besides from the tabular array 3 and fig. 12 it is obvious that harmonizing to the index CP the comfort conditions in all the squares both in summer and in winter are non appropriate. In summer all questionnaires are answered with the index CP in the ruddy zone which indicated that the microclimatic conditions were â€Å" excessively hot † except in Rethymnon where the CP value is tolerable. Besides in winter the CP values in Chania and Rethymnon are in the ruddy zone every bit good, intending â€Å" excessively cold † , whereas Iraklion and Archanes have better but non the best values. As shown the index CP evaluates comfort merely with the climatic conditions and without taking into history the responses of comfort. The ISO 7730 defines thermic conditions of out-of-door environment in which the chance of a negative ballot is minimized. The index â€Å" Predicted Mean Vote – PMV † and the index â€Å" Predicted Percentage Dissatisfied † are based on ISO 7730 and are taking into history the climatic parametric quantities in concurrence with the relevant factors impacting the thermic esthesis of each respondent ( vesture, metabolic rate, feeding or imbibing ) [ 34 ] . With PMV and PPD we can obtain replies to the inquiries: is the thermic comfort in a topographic point non hone, how far from perfect is it? Or within what bounds should we keep temperature and humidness to enable sensible thermic comfort? The PMV-index predicts the average value of the subjective evaluations of a group of people in a given environment [ 35 ] . The PMV graduated tab le is a 15 -point thermal-sensation graduated table runing from -7 ( excessively cold ) to +7 ( excessively hot ) , where 0 represents the thermally impersonal esthesis. Even when the PMV-index is 0, there will still be some persons who are dissatisfied with the temperature degree, irrespective of the fact that they are all dressed likewise and have the same degree of activity – comfort rating differs a small from individual to individual. We can cipher the PMV values with the expression [ 34 ] : PMV = ( 0.303*e-0.036*M + 0.028 ) * [ M-W ) -H-Ec-Cres- Eres ] M= Metabolic rate. The rate of transmutation of chemical energy into heat and mechanical work by aerophilic and anaerobiotic activities within the organic structure [ W/m2 ] W= Effective mechanical power [ W/m2 ] I-= Dry Heat Loss. Heat loss from the organic structure surface through convection, radiation and conductivity [ W/m2 ] I†¢c=Evaporative heat exchange at the tegument, when the individual experiences a esthesis of thermic neutrality. [ W/m2 ] Cres= Respiratory convective heat exchange [ W/m2 ] I†¢res= Respiratory evaporative heat exchange [ W/m2 ] Harmonizing to the PMV index ( fig. 13b ) , there is a strong difference between the two seasons. In winter the index values are close to 0, so for this factor it can be assumed that the comfort conditions are near to the ideal. On the other manus during the summertime the mean PMV index value is about 3 ( fig. 13b ) , figure non even in the acceptable bounds of the European graduated table ( table 3 ) . In figs 13 a, b we can see that overall, the existent esthesis ballot ( ASV ) is at higher degrees than indicated by the bing mathematical theoretical account of the computation of the predicted average ballot ( PMV ) . Throughout the twelvemonth the comfort degrees are near 90 % ( -1, 0, 1 ) , and merely 6 % of people feel discomfort â€Å" really hot † ( +2 ) in summer and 4 % feel uncomfortableness â€Å" really cold † ( -2 ) in winter. That great difference between the predicted mean ballots and the existent ballots can be explained by the deficiency of the questionnaire to find in greater item the ballot of comfort but merely in a 5 point graduated table without decimals and besides the psychological parametric quantities as analyzed above which affect in a great per centum the comfort ballot. It should be observed that a big proportion of responses runing between -2 to -1 and 1 to 2 severally, those degrees do non match to full comfort, but in equivocal state of a ffairss, approximately 30 % of people could alter easy their ballot. Common microclimatic informations with the PMV ( Predicted Mean Vote ) require two other indexes: PET ( Physiologically Equivalent Temperature ) and SET ( Standard Effective Temperature ) [ 36 ] . All those thermic indices are good documented and include of import meteoric and thermo-physiological parametric quantities so as to specify the entire comfort [ 37 ] . The graduated table that are measured is in oC but the parametric quantities required in the theoretical account are both climatic ( air temperature, humidness, radiation environment, wind velocity and way ) but besides physical features of every interviewee ( age, sex, weight, tallness, apparels, metamorphosis rate ) [ 38 ] . A full application of these thermic indices on the energy balance of the human organic structure gives elaborate information about the consequence of the thermic environment on every homo. For the computation of PET and SET it is used the Rayman theoretical account designed by Matzarakis [ 6,8,38 ] for every individual interview. The consequences of average values of these computations appear in fig. 14 where, harmonizing to the tabular array 3, the mean PET value during summer is on the â€Å" excessively hot † group whereas the mean PET value during winter is on the â€Å" comfort † group. The same applies besides to the SET values with a little difference in the summer. All these indexes reveal demand the same decision which can non be ignored in every design attempt of unfastened urban infinites in Crete. The job of uncomfortableness in the metropolis environments takes topographic point about 90 % during the summertime. Although the occupants are accustomed to the Mediterranean climatic conditions, the environment of the metropolis is instead unsuitable for them to experience comfort.6. Decisions and recommendationsThis survey was implemented in four squares in Crete, two seasons a twelvemonth ( winter, summer ) . The yearss of the measurings were carefully selected after meteoric rating of the conditions parametric quantities with the aid of specialised conditions prognosis so as to stand for the typical conditions conditions of the season so as to avoid any unusual values which could drive to false decisions. The survey is based on supervising weather informations in each square in concurrence with replying a sum of 200 questionnaires on the agr eeableness of people utilizing them. The survey is based on the hypothesis that the comfort conditions in each square comes as a consequence of the interaction of all the microclimatic parametric quantities together. Particularly for Crete it is assumed that air temperature and solar radiation are the most critical factors for accomplishing comfort and humidness and weave velocity affect the comfort ballot merely when temperature conditions are non natural. The portion of people who feel comfy during the interview in Crete is approximately 67 % , which is smaller than the consequences from RUROS which shows over 75 % yearly. This requires the distinction of the islands and the building of a skilled comfort theoretical account so that any signifier of intercession into the island unfastened infinite can hold a positive consequence on the viability of the metropolis. It is deserving detecting that all squares in the survey have been redesigned over the last three old ages, so can be assumed that the design solutions were made without any survey of the comfort conditions predominating in them. This fact can hike the basic intent of this survey as it is obvious that every effort of planing unfastened urban infinite can take into history the site specifications, the people wonts and the local conditions parametric quantities in order to guarantee that it will go a unrecorded unfastened topographic point of societal interaction. As assumed from the consequences in some squares ( Rethymnon ) , several negative ballots ( -2, +2 ) were within the bounds of comfort. Large function for this phenomenon plays every signifier of adaptation: physical, physiological and psychological. The vesture degrees, which straight affect human metamorphosis, can impact mostly the thermic esthesis. Even the ISO 7730 incorporates both the vesture and metamorphosis in the theoretical theoretical account for comfort ( PMV ) . Other indexes like PET and SET have taken these factors into history but they do n't reflect in great conformity the ballot for comfort of the interviews. Important function in the sense of comfort besides play the naturalness of the country, outlooks, perceived control, exposure clip, aesthetics and functionality of the site and close utilizations. All these factors significantly affect the experience of infinite of every interviewee. The physical environment and psychological version is argued to be complementary instead than contradictory, and consideration of this dichotomy could increase the usage of the metropolis ‘s unfastened infinites, beef uping societal interaction between citizens by leting chances for such interaction to take topographic point. This paper identified the climatic factors which affect the most of the responses of comfort and their interaction, field studies besides reveal assorted issues sing version of users to the out-of-door environment, proposing that a strictly physiological attack is unequal in qualifying thermic comfort conditions in out-of-door infinites, therefore stressing the demand for look intoing different ways to quantify comfort conditions out-of-doorss. In order to reason with a basic theoretical account of comfort which could foretell the comfort ballot of the users with taking into history the parametric quantities that is concluded that affect the most the ballots, it is indispensable a reorientation of the basic thermal indexes and a more specialised theoretical account that takes into history the particular characteristics of the Mediterranean clime. For the effectivity of this theoretical account, farther measurings are needed every bit good as a specialised analysis of full representation of climatic behaviour of each square. This would help the design of insular metropoliss through the design of out-of-door infinites and finally the usage of these infinites, by leting for different activities to be carried out and societal interaction to take topographic point, giving life back to the island unfastened infinites. Ultimately, such systematic cognition can lend to the sustainable development of island communities of the hereaf ter.

Bad Eating Habits

Judging from the tidal waves of low-fat foods washing up on supermarket shelves and the proliferation of health clubs popping up in cities, one would think that America has become the land of the lean and the home of the fit. However, this is not the case at all. The obesity problem is rising to epidemic proportion. It is beginning to spawn health problems and is even growing everyday. There are more and more people who are acquiring bad eating habits because of a lot of factors. The problem has gone to alarming proportions and it is time that experts on nutrition join hands to look more closely at the causes of these bad eating habits.People need to be more conscious about their increasing weight. As one eats, one becomes aware of how he/she feels when satisfied. When one is full and stuffed, one must decide to stop eating whenever he/she hits the full mark. People hear a lot of advises and one very good advice is â€Å"If you eat only when you are hungry and stop when you are sati sfied, then your body will reach its optimal weight. † However, this might be easily said than done for the statistics of overweight people continue to rise.Because of rising health costs, food experts say that we are essentially subsidizing the food industry to peddle junk food to kids. This is not that easy though since regulation is not an ideal solution. Multi-national corporations like Unilever, Pepsi and Coke had all voluntarily changed their products and practices to respond to clamor for growing health concerns. There was the pressure on them to do their own regulation in coming up with better, healthier foods. It was even revealed that Unilever was asked to reduce trans-fatty acids in their products. Unilever’s response was dramatic.It eliminated them altogether (World Economic Forum). However, Dr. Marion Nestle feels that poor nutrition is the ultimate reason for obesity. Diets lacking calcium, phosphorus and other nutrients tremendously affect the weight gain or loss of a teen’s fat cells. Dr. Bedell, agrees with the findings. † Any family below the poverty level has an incredible amount of outside stress,† she said. † If there’s no education of nutrition, it’s a matter of surviving emotionally and physically. † (Gard MC, 1996). Concern is expressed over the person’s tendency to eat between meals.However, the choice of foods is much more important than the time or place or eating. Fresh vegetables and fruits as well as whole grain products are needed to complement the foods high in energy value and protein that adolescents commonly choose. Similarly, a special concern in cultures today is the amount of fat in the diet. This person in study who has a low budgeted food is not exempted. She virtually lives on fast-food meals, which contributes to the increased fat levels in their diet. The average adolescent, though, does not worry about getting enough protein.What is of more concern is t he vast number of adolescents who consume large quantities of fast foods such as French fries and burgers, that are not only high in protein but high in fat (Drake, 2006). To illustrate this further, statistics show the fact that the average teenager watches approximately 22,000 commercials – 5,000 of them for food products, the majority of which are high-sugar, high-calorie, and low-nutrition items. Research indicates that 67 percent of Saturday morning commercials are for sugared cereals, candy bars, and other sweets. Only 3 percent of TV food ads are for fruits and vegetables (Medical News Today).Considering that some members of the average family watch more than seven hours of TV per day, it is not surprising that contemporary research indicates that human development and behavior are affected by television to a degree far exceeding earlier judgments (Robinson, T. , 1999). Promoting healthy diet and exercise remains one of the most challenging goals in today’s mode rn world. REFERENCES Drake, L. (26 April 2006). The USDA Food Guide Pyramid: New and Improved? Gard MC, Freeman CP, (1996), The dismantling of a myth: a review of eating disorders and socioeconomic status.Int J Eat Disord (1996), 20(1):1-12. Medical News Today, (13 May 2004). 10% of the world’s children are overweight or obese and the figures are rising Article Retrieved Feb. 12, 2006 at: http://www. medicalnewstoday. com/medicalnews. php? newsid=8277 Reducing the Size of the Obesity Problem, World Economic Forum, Jan. 24, 2004, Retrieved Feb. 12, 2007 at: http://www. weforum. org/site/knowledgenavigator. nsf/Content/_S10222? open&industry_id= Robinson, T. Reducing children’s television viewing to prevent obesity: A randomized controlled trial, Journal of the American Medical Association 1999: 282: 1581-1587

How upper classed brands in John Lewis are able to get lower classed Assignment

How upper classed brands in John Lewis are able to get lower classed individuals to buy their products also - Assignment Example John Lewis fashion department can be considered as a store within a departmental store. This is a new approach comprising of brands like Mint Velvet, Damsel, Coast, Miss Selfridge and Whistles. There is even a beauty department located in the store encompassing brands like Benefit, Tom Food and Jo Malone. Menswear section within the store also highlights some well-known brands such as Levi’s, Barbour and Polo Ralph Lauren. There are even some new brands included in this departmental store like Penfield and Eleven Paris. Upper class brands are usually purchased by customers who are brand conscious. There is a link between brand and culture. Societal cultural dimensions play a significant role when it comes to purchase decision. It can be stated that social class, gender and race are key elements during final purchase decision making. Lower class people often do not purchase such high valued items. The reason behind this is it is perceived that such upper class brands are purcha sed only by upper class market segment. This kind of perception influences all key factors that are involved in buyer decision making process. In this study it shall be analyzed how upper class brands within John Lewis are able to attract customer’s attention belonging to lower income class segment. According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular

Reading questions on environmental law article Essay

Reading questions on environmental law article - Essay Example People thought the animal would be made extinct unless the hunt was regulated. Many proponents of the idea of banning the whale hunt point out that the when the hunt was unregulated, several species of whales were made extinct by over-hunting. They say that we have forever lost a number of animals that were unique in their biodiversity. They point out the same thing would happen if the hunt was made legal in certain areas again. However, the damage done to whale stocks occurred almost entirely before the advent of the International Whaling Commission. That is to say, that whale stocks were depleted in the days before there was any real regulation whatsoever and that the current system is quite sustainable. Also very few of the species that animal-rights activists claim are endangered actually are. The numbers are very unclear. Few people no the real dimensions of the whale population today. There is no clear-cut evidence that a regulated return to the whale hunt by countries that currently ban it would have a devastating impact on whale stocks. And without thi s evidence it is hard to suggest that continuing the whale hunt would be a negative thing. Many of the other arguments made by whaling conservationists are similarly flimsy. While few would argue that the methods for hunting are especially humane—for example the use of the exploding harpoon is a bit cruel—these things can easily be improved and suffering can be reduced. Just as in Canada, Canadian sealers must use more humane methods, so can whalers stop exploding whales and instead start killing them more humanely. No one is arguing for a completely unregulated hunt—that is a red herring. The animal rights activists have created a false dichotomy. It is part of rhetoric trick on their part when they argue that to hunt whales means to have no rules whatsoever. A properly regulated hunt can reduce the suffering of whales and bring rogue, illegal hunters (who are inclined to use cruel

Debate Essay Example | Topics and Well Written Essays - 1500 words

Debate - Essay Example Shareholders value refers to the wealth and profits of the shareholders. It is a part of business ethics that company should strive continuously for maximizing the shareholders value (Zairi, 1998). According to the Vermaelen (2008), Professor of Finance at INSEAD, in the consideration of capitalist economy it is assumed that management has the responsibility to maximize the shareholders value. The value maximization should be considered as an implicit contract and in his opinion it is an ethical responsibility of the managers. Hence, the policies of the company that are designed to reduce the application of this implicit contract must be considered as an unethical practice. Until, of course, the Company has clearly stated in the shareholders contract about the different objectives of using the profit for other purposes. For example, a company decided to start a corporate social responsibility practice in the society for the sake of humanity. The application of this practice will be d one by distributing five percent of the company’s profit among the social welfare institutions. ... fessor Vermaelen clearly indicates that the mangers are liable to maximize the shareholders value, if they do so then they are on a right track, and if not, then they are violating the conducts of business ethics. Sometimes it seems that the companies violate the conducts of social ethics in maximizing the shareholders value. Here the question arises, is that ethical to violate the conducts of social ethics to maximize the wealth of shareholders? The profit of shareholders is associated with company’s profit and it has a positive relationship with profit as well. In the consideration of raised question the business ethics are designed to protect the rights of employees, customers, shareholders and the society. And companies are liable to follow the conducts of business ethics. The implementation of business ethics creates the company’s image in the society. The example for violation of business ethics and social ethics is given to understand the importance of considerin g the business and social ethics in the company’s practices. The case of Nokia in china is the perfect example for understanding the consideration of social ethics in the maximization of shareholders value. Everyone is aware with the fact that the China has low labor wage rates when comparing it with wage rates of other countries. China is highly focused on achieving economies of scale and they are getting success in their vision. Nokia is in contract with few Chinese electronic factories for the supply of mobile parts and accessories. But the factories do not supply the finished products. The factory has a great number of female labors. When the survey was conducted in the factory and female labor are asked to give their reviews regarding the application of policy of business ethics then a

Risk Management Essay Example | Topics and Well Written Essays - 750 words

Risk Management - Essay Example Although CSA has been largely effective as security technology, it has a number of vulnerabilities that allow malicious attackers to carry out remove code executions on the network (Allen,2001). On the other hand, our organization employs the use of both behavior based antivirus and signature based antivirus. Antivirus has proven to be significantly effective particularly in the detection and deletion of suspicious programs in our systems. A major challenge with this technology is that antiviruses also have a number of security flaws and sometimes hackers have been able to evade detection by using malware. Finally our organization has also employed the use of file/HDD encryption technologies to make both the data and files we transfer over the network to be unreadable to unauthorized individuals. In terms of effectiveness, encryption is fully effective and does not only improve the security of the organizations data but is also easier to be applied by the users. There are a number of additional security controls that can be added to the security technologies in our organization to help prevent unauthorized persons from accessing our confidential information and sensitive systems. These controls include administrative, technical and managerial controls. With regard to the administrative controls, our organization still needs a number of controls such as well written policies, guidelines and procedures that can be used as a framework of reducing the various security risks facing our organizations network systems. For example some of the additional policies that our organization urgently need at the moment included a well developed corporate security policy as well as a password policy. On the other hand, the additional technical security controls required in our organization include IDS and firewalls. Additionally we also need to put in place other important technical security controls such as logical access controls as well as new version antivirus software. Fin ally our organization will require managerial security controls such as security guards to protect the physical installations within our organization, cameras as well as locks and doors. To effectively mitigate some of the security risks in our organization, there is need to include all these security controls and use them together with the security technologies that are currently in place. As earlier been noted, there are a number of security technologies and methodologies used in our organization. Some of the security technologies and methodologies we use in our company include Cisco security agent (CSA), Antivirus, and file Encryption. The use of CSA has significantly helped our organization to be able to minimize cases of end point intrusion by allowing our security experts to monitor the network traffic and system activity in our networks systems of our organization. Given the constant security threats that our organization has continued to face, Cisco Security argent has effec tively enabled our organization to overcome some of the vulnerabilities in its security systems. As a security technology, CSA has also provided an efficient infrastructure that supports various network operations in the organization. Finally although it has a few flaws, this security technology can effectively be integrated by the other technologies to

Art Criticism Term Paper Example | Topics and Well Written Essays - 750 words

Art Criticism - Term Paper Example One of Tooker’s most renowned painting, Government Bureau (1956) is a figurative portrayal of bureaucratic system: the viewer sees the depiction of a typical government office in the mid1950s’ America: walls painted light yellowish color, square pillars support the ceiling, pendant ball-shaped lamps, numerous desks arranged carefully in the office space with clerks peeping though the portholes in matte glass, and people waiting for their turn to be processed. As we look at the foreground, we see a man in a coat who is possibly waiting for his turn or observing the scene. It seems that he is the ‘newcomer’ who is a little confused by the arrangement of the office and numerous lines. However, as the glance shifts to the left, we identify another identical man standing farther. Then, looking at other people in the office, we see that all of them are identical: copies of men and women stand in queues or at the desks. On the other hand, clerks’s faces â⠂¬â€œ or their fragments visible though the holes in matte glass – are identical, too. Moreover, they are holding their hands over the call buttons â€Å"ready to summon the next client† (McKiernan 140). While the clients’ faces are hidden from the viewer, wary faces and hands over the call buttons are all the viewer can see of the clerks’ figures.

The importance of customer loyalty Literature review

The importance of customer loyalty - Literature review Example The study presents that every consumer desires to purchase a product from a brand that she/he perceives to have the best product features, images and of the best quality. It is these perceptions that bring about the products consumer loyalty. Brand loyalty begins with the purchase of the product for trials, and if the products quality is satisfactory, they become consistent in purchasing the product. Brand loyalty is the consumers repeated intention or behavior to continually repurchase the commodity. Brand loyalty is defined as the strength of preference towards a brand than other available options. Brand loyalty is determined through repeat buying and the sensitivity of the price. There are six conditions, which define brand loyalty. These conditions can be summarized as follows; the biased product purchase behavior expressed for a long duration, and the purchase has had influence in consumer’s decision making over other alternative product. True brand loyalty only exists wh en a customer have a high preference towards the brand and is only confirmed by the repetitive purchase of the product. This loyalty is said to be of considerable significance to the company. With brand loyalty, consumers are not affected by the increase of prices. There are two approaches used in defining the loyalty construct; first is the behavioral one which suggested that the loyalty of a brand is only expressed when there is repeat purchase of commodity overtime. The other approach is the attitudinal perspective, which assumes that loyalty of a brand is not necessarily determined by the consistency of its purchase, and that repetitive product purchase must be accompanied by positive attitude towards the behavior. Therefore, brand behavior is a function of both attitudes and the consumer behavior. Established consumers or those who are loyal to a brand are likely to continue buying from the company regardless of price fluctuations of the product (Wang and Sidek, 2008). Therefor e, it is indispensable for a company to establish a strong relationship with the consumer through marketing strategies such as packaging, advertising their products and producing commodities of the right quantity and quality whish are of satisfactory to the consumer (Chi, Yeh and Yang 2009). Factors influencing the customer loyalty To start with is the product quality judgment. Product quality judgment is categorized in to two sub groups namely a) perceived quality and b) objective quality. Perceived product quality is considered as the consumer’s consistency purchase of the product or the benefit of a product after evaluation. It has also been defined as the recognition of a product by the user. Objective quality has been defined as the orientation of the product (Akbar and Parves, 2009). The difference between these two types of quality is that objective quality standard is predesigned by a product whilst perceived quality standard is the influence by internal and external attributes of a product, which in turn affect the consumer’s products evaluation. It has also been pointed out that in objective quality; the consumers utilize their experience and knowledge to grade the products advantages, durability and satisfaction (Armstrong and Kotler, 2009). Perceived quality is also defined as a consumer judgment on the overall cumulative and advantages. It is argued that perceived quality

Economic analysis to your company Essay Example | Topics and Well Written Essays - 1000 words

Economic analysis to your company - Essay Example Due to the uniqueness in the nature of services offered to the people, medical services provided by Cleveland Clinic in Abu Dhabi will have a negative price elasticity of demand. Price elasticity of demand measures the responsiveness of demand to changes in the price of a particular good. An elastic demand occurs if a small change in the price of a service or good leads to a large change in the quantity demanded. On the other hand, inelastic demand occurs if a small change in the quantity demanded accompanies a large change in the price of a commodity. In a free market economy, prices set the quantity of goods and services demanded. As such, if there is a decrease in the price of goods or services offered by a particular company, the market responds by increasing the quantity of goods and services, while an increase in the prices of goods and services leads to a corresponding decrease in the quantity of goods and services demanded by the market. As economists measure the elasticity o f demand, they consider the level of change between price and quantity. However, not all goods and services obey the law of demand, as Veblen argued. Special commodities such as Veblen and Geffen goods, as well as medical care services do not obey this law. Subsequently, in case Cleveland Clinic increases the prices of their medical services, there is likely to be no or insignificant changes in the number of people visiting the clinic for medical attention. Additionally, even if the clinic were to lower the price of their medical services, there would be no significant increase in the number of people visiting the clinic for medical services. Only the sick require medical attention, a reason for this reality. Despite operating in an open market structure, Cleveland Clinic, Abu Dhabi does not have to conform to the rules of an open market structure. Competition least affects the number of people visiting the clinic. It operates as a special form of monopoly, due to the uniqueness of its services. Thus, its cost structure does not conform to the open market rules. 2. How global competition impacts Cleveland Clinic, Abu Dhabi Global competition would negatively affect the profitability of Cleveland Clinic, Abu Dhabi. Medical services are an essential part of people’s lives. Globally, people spend large parts of their budgets seeking medical attention. Cleveland Clinic, Abu Dhabi operates under international expertise such as physicians and medical experts from North America (â€Å"Modern Healthcare† 25). In open market economies, it is not just the price of commodities, which determine the level of competition between firms. Quality also serves a big role in determining the number of people vising a medical clinic. If Cleveland Clinic were to charge exorbitant prices against a poor service delivery system, people would opt for better hospitals charging reasonable fees for their services. Since medical attention is a special kind of service offered t o the people, its market demand does not change with reference to the prices; rather, quality of service delivery is the biggest determinant. If Cleveland clinic, Abu Dhabi, due to the special services it provides to the people were to offer low quality services to the customers, nothing would stop people from seeking medical attention from other international clinics providing better medical attention. In this scenario therefore, prices are likely to play no particular

The effectiveness of Facebook advertising in Hong Kong Research Proposal - 1

The effectiveness of Facebook advertising in Hong Kong - Research Proposal Example This essay "The effectiveness of Facebook advertising in Hong Kong" outlines whether social media marketing is really effective and it provides the required ROI in Hong Kong and explores the true customer perception and customer behaviour about Facebook advertising. Many marketers forget the difference between social media marketing and traditional means of marketing leading to massive failure of their social media campaign (Tuten, 2008). Usage of proper interestitials, and superstitials is a must while advertising in social media. Determining whether a pop-up which comes in front of the reading page or a pop-under which can be viewed after closing the page is to be designed will also make a significant impact on the campaign. Most users tend to simply close the pop-ups without having the patience to read them. But, if they see an interesting page after they have closed the page they were working on, they are tempted to spend a few more minutes viewing it. A major advantage in using Social media sites for advertising is that consumer-generated contents can also influence the sale of a product substantially. As we could see most of the graphical images and witty comments passed on the Facebook regarding the merits and de-merits of the products are created by consumers themselves. Social media transforms consumers into free advertisers for products. Usually huge companies in developing countries like South Africa spend much on advertising while small companies usually rely on the very creative and cost effective advertising methods.

Tourism Industry Essay Example for Free

Tourism Industry Essay Tourism has become one of the worlds main industries; both developing and extremely developed countries are now taking closer look. Tourism give a lot of foreign exchange to the country, its provides jobs directly in the same field (Tourism Industry) and indirectly in supporting industries for example, agriculture industry, guide to the development of main and important services, for example, roads, airports , and in the same time its opens the country to the outside world. Tourism In Oman Oman one of the tourism country, that have all possibilities to make tourism industry one of the major income to the country, all this due to some reasons. In order to take the advantages of tourism co field completely, its very important to develop it, and to do the same a huge and proper development plane are needed, this is the main role of Ministry of Tourism in the sultanate (Ministry of Tourism 2010). Oman to be a tourism country there many reasons behind that, the first reason Oman has special and popular destination between the countries because of its natural attractions such as its deserts, mountains, wadis, and beaches. The second reason is its clean and green. The third reason is its nice festivals in Muscat and Salalah, Muscat Festival has different activities for example sports, music, dance, exhibitions, stage performances and childrens activities and different participants from different countries around the world. Salalah is the forth reason, because it wonderful place especially in the uotom season, this season is a unique season. Oman is also popular for its wide range of special tourist activities such as water sports, rock climbing, sand skiing in the desert, walking, cave exploration, bull fighting, dolphin shows, fishing charters and camel races. The country also features hundreds of forts and castles, which are among several cultural landmarks that give the country its unique character and age-old attraction ( Ministry of Information 2010). Important of tourism for the country due to different and great reasons , tourism industry is the spine of any countrys economic position , It provides foreign exchange earning to that particular country, It generates new employment chances to the people, in the other hand tourism raises the living conditions of the nation of that particular country, the infrastructure development is the very important and the main advantage of tourism industry, the Cultural exchange is also possible only through tourism, protection of our heritage also one of these reason that makes tourism important for each county. From other side, important of tourism are very deep in many issues it have influence on tourists religious viewpoint, Seeing place which is some religious root (Al Shaqsi 2008) Importance of tourism doesn’t stop in any point its larger than what we expect, Perhaps the most important reason is the fact of the multiplier effect, which is: How many times money spent by a tourist circulate through the economy of the country. An example for the above could be as follows: A tourist spends his money in the hotel by dry-cleaning his cloths, eating in the restaurant †¦ etc. This money spent will increase revenues of the dry-cleaner and the restaurant owner, both will spend more on their supplies for their shop and for personal needs, which means that other businesses are going to benefit due to their increased profits by the tourist †¦and so on. the whole above reasons that shows the importance of tourisum for any devlopment country, it can be sumaraize in three main reasons that tourisum important for the sultanate : 1. the development of the countys infrastructure; 2. attract visitors and to provide them with a memorable visit that will lead to a positive word of mouth and a chance of re-visiting the country again. This also could be thought of from an employment angle, as the infrastructure needs buildings, services, and transportation means and ways, all which means increase in the number of jobs for the locals. 3. Another important factor for the importance of tourism is attracting foreign investors to invest in the country by showing them high potentials and an acceptable infrastructure to their businesses, all of the above which will lead to the increase of countrys GDP which means the development of the country as a whole (Ministry of Tourism 2010). Conclusion Oman a tourism place that attract huge number of visitors that affect different main aspects in the country, in the other hand tourism industry become one of the most important industries in the world. There are lots of reasons behind the important of tourism for the sultanate. Ministry of Tourism participating in all important events related to tourism in the world this effect positively to the devlopment of tourism in Oman and in the other hand its define Oman in other side of the world so, it will be known by the other countries.

Case Study: Energy Drink Industry

Case Study: Energy Drink Industry No serious and lasting achievement or success one ever achieves without the friendly guidance and co-operation of so many people involved in work. Foremost of all, I express my gratitude to the Almighty for his blessings and foresting wisdom in all my wishes. I am also thankful to my Subject Teacher ABHAY TIWARI , who has helped me a lot each and every time when I had some difficulty. Words are not sufficient to register my sincere regards to my loving parents for their deep affection and unabated inspiration that really kept me going. They were and unending source of strength and perseverance during the course of the study. I place my thanks to al l those who spared their time and made it convenient for me to complete the research. I deeply acknowledge their concern for my research. Last but not the least, I also wish to red cord my gratitude for any person(s), my memory has failed to recall, who rendered his/her/ their support and services. History of energy drinks: Packed with caffeine, taurine and vitamins-B, energy drinks are the current fuel of choice of the todays generation. More energy mean for work and more productivity. So, life gets pace quickly and the energy drinks market expands .It all started in Japan when Taisho pharmaceuticals released a drink called Lipovitan-D in 1962. It contained a mix of b1, b2 and b6 vitamins, along with niacin and taurine all are concentrated and boost energy. Tonic drink is popularly grown up in Asia. In 1987, an Australian named Dietrich Mateschitz took the same concept but added sugar and caffeine to it and formulated red bull, which quickly popular in the Europe. Around the same time, Americans were accessorizing their all-night Atari marathons with Jolt Cola, which was advertised as having all the sugar and twice the caffeine of Coke. When Red Bull hit the market in the U.S., they had to carve the niche alone, so traditional marketing and branding strategies wouldnt work. They started sponsoring non-traditional athletes(no, not in-line skaters; more like kite sailors and sky surfers) and began an annual event called Flug tag, in which amateur aviators build their own stylized aircraft and compete to see who can fly the farthest over water. And , when Red Bull started marketing their drink to bars as a cocktail mixer. Red Bull remains the top name in energy drinks to this day, with global sales estimated at about $2 billion annually. Thats not to say there isnt competition. Dozens upon dozens of brands flood the energy drink market. Its hard to say how many, exactly, because upstart companies come and go, but heavy-hitters like Coca-Cola, Pepsi, and Anheuser-Busch have all developed their own energy drinks. Jolt Cola has been re-branded as an energy drink; it now comes in a can shaped like a big battery. Hansen, a natural soda company, entered the game with Monster Energy. Rockstar, the first energy drink to make itself available in 16- and 24-ounce cans, has been in third place behind Red Bull and Monster for a while, but Coca-Cola recently inked a deal to distribute the drink. Yes, Rockstar has finally signed with a major label. All the marketing in the world, however, hasnt convinced the French, Danish, or Norwegian governments to legalize high caffeine energy drinks in their countries, and Argentina recently became the fourth country to outlaw such beverages. Other governments and food safety agencies have also raised concerns about whether the drinks pose health risks. To research such a matter is to wade through a scientific point/counterpoint debate so thick that one would need a 24-ounce can of low-carb Monster just to read through all the applicable articles. While many are apprehensive about potential dangers, the bottom line seems to be that energy drinks are probably no worse for you than strong coffee, and should therefore be treated accordingly. Taurine, one of the main ingredients in most energy drinks, hasnt been the subject of any long-term studies, so the jury is still out on that one. On one hand, taurine is produced naturally in the body, so it should be harmless, but on the other hand it i s possible that too much taurine could be a bad thing, and the effect of combining it with caffeine and other ingredients has yet to be fully explored. But even if a major news story were to break tomorrow claiming that all energy drinks are made from the blood of orphans and that taurine causes hair loss and acute leprosy, the stuff is undoubtedly here to stay. With any luck, theyll keep our nations scientists awake long enough to finally give us our damn jet packs! Porters five forces for energy drink industry The energy drink industry is very competitive for all corporations involved, with the greatest competition being that from rivalry sellers within the industry. All energy drink companies have to think about the pressures; that from rival seller within the industry, new entrants to the industry, substitutes of the products, buyers and sellers. New entrant: New entry is not a strong competitive pressure for the energy drink industry because;there are so,many brand who are entering into the market such as cloud 9,xxx,phantom and so many. Red bull and few other energy drinks are dominate the industry with their strong brand name and great distribution channels. Energy drink is fully saturated and growth is low. It is very difficult for new and unknown entrant to start competing against the existing firms. Some another barrier are also their such as high fixed cost of warehouse and other so many expenses and economies of scale. New entrant cannot compete in price without economies of scale. These high capital requirement and market saturation make it extremely difficult for the new company to enter the energy drink industry. Substitute: Substitute products are those products competitors which are not present in the energy drink industry. Substitute of this industry are strong competitors. Such substitute of energy drinks industry products are fruit juices, water bottle, soft drinks, coffee and tea. Substitutes are strong for energy drinks industry because; Water bottle, soft drinks, fruit juices, coffee are increasingly popular with trend to be a more health conscious consumers. There are progressively more varieties in fruit juices and coffee that appeal to different consumers tastes but appears healthier than energy drinks. Coffee and tea are competitive substitute because they also provide caffeine that provided by energy drinks also. The consumer who consumes lot of energy drinks may substitute coffee because if they want to keep caffeine and lose the sugar and according to the taste. Specially blend coffee becoming very famous and popular because of so many coffee cafà © are opened and offers many different taste to the consumers. Intake of coffee and fruit juices instead of energy drinks very healthier and very cheap in cost also. Suppliers power: Suppliers bargaining power is higher because there is huge number of firms present in the energy drinks industry. Supplier for the energy drinks industry holds much competitive pressures. The bargaining power of suppliers is higher because; There is large number of energy drinks firms and most of them are using tin and aluminum mix cans for their packaging, which is not much availability because thousands of other industry are using tin and aluminum for their packaging the products. Supplier of tin and aluminum are few so bargaining power suppliers is high. It is difficult to switch other suppliers. Because it will take more time to supply and deals. Buyers power: Bar gaining power of energy drinks industry are mainly large grocers, discount stores and restaurants. The energy drinks companies distributed to beverages to these stores for resale to the consumers. The bargaining power is very strong because large grocers and discount stores buy large numbers of energy drinks, allowing them to buy at lower price. There is another reason also that many number of firms are in the energy drink industry so, different brand of energy drinks are available in the market. Rivalry: The competitive pressure from rivalry sellers is greatest competition that faced by the firms present in the energy drink because red bull acquiring most of the market in this industry and few other companies are also growth at the faster rate because of that the rivalry competition will be more in this industry, red bull, cloud9, Gatorade, monsters, tab, Rockstar, these are major players in the industry. The rivalry will be higher because; Brand name loyalty is competitive pressure because brand key customers loyalty survey shows that brand with the greatest customers loyalty in industry. Red bull, rockstar, monster, these drinks have greater loyalty than other energy drinks and famous brand name. Distribution channels are very vast and because of this they are competing with each others. Another companies are also growing and acquiring market share and increasing the distributing channels with variety in products so it the major competing thing in the industry. Major players in market: There are many players in the energy drinks industry worldwide red bull, monster, rockstar, amp and tab these are the rating series of energy drinks but in Indian market these are few major player who are playing vital role in Indian market by confidently except red bull because red bull is exceptional case because it is the oldest energy drink and very major player but other are try to competing with each others and increasing their market share. Major Players in Indian markets are: Red bull: red bull is acquiring most of the market share among all other energy drinks and the market share of red bull in market of energy drink is 42.6 (based on dollar sales). Cloud 9. Gatorade. Xxx. Red bull: Red bull is the oldest product in the market and capturing the industry share almost half of the other products. Logo: two charging bulls. Target market: long strenuous night shift audience. Slogan: red bull gives you wings. SWOT analysis of red bull company: Strength: From this we can say that what the strength of the company is; Fashionable brand image and image for high standard. Oldest energy drink in the industry capturing the largest share of the industry. High revenue as price is set 10% than other energy drinks, which increase the revenue of the company. So many market shares are sold to different countries. Famous for more caffeine and dangerous ingredient are added in it named edge. Brand equity and brand loyalty. Weakness: what are the weaknesses of the company due to? Red bull may have lost its edge because of government accepted as being safe because many customers like strong ingredient and some are using light so its depend on person to person. Lack of patent. No campaign are organized, all the sales and revenue are getting by only the brand image. Very high price, low level of income cannot consume. Opportunities: it can show us what are the opportunities of the company by which they can raise more in the market? They have the opportunity to introduce more product variants or more flavor like others are doing to increase their consumers. Expanding their brand into different countries. Consumer recognize through sponsorship of sports and event. They should increase their consumption by more advertising. Threats: Threats of the company are; Consumer purchases other illegal energy drink instead of red bull containing more taurine and caffeine. Now a days safe would be accepted by many of people instead of red bull edge it may lost its consumers. Market share would be decrease due to some many other substitute and competitors are available in the market. New entrant is also coming in Indian market and other countries this may cause in the decrease in the market share. Todays new organic energy drinks market is coming into the market which may snatch the red bull market. Substitute like soft drinks and fruit juices. Gatorade: First made in 1965, for the university of Florida football. It developed to replace the fluids and help prevent from dehydration. Target market: athletes Logo: lightning Current slogan: Is it in you. SWOT analysis of Gatorade Company: Strength: It means what is the strength of the company by which company are getting benefit and got many benefits. Loyal customers, we saw many players are using Gatorade while playing sports and doing activities. Strong brand equity. Innovations, we can say that Gatorade became famous by their flavors they introduced so many flavors such as berry, lemon, orange and black cherry. Supply chain is very good of the company. Unique products are also available such as Gatorade thirst quenchers, fierce, frost, xtremo. Weakness: what is the weakness of the company due to that reasons company are not growing at much higher rate. Non-diversified product line. Poor exposure and promotion because its only promote in abroad such as in usa and it is known by in India but not much very less promotion campaign are settled by the company. Distribution channel is not good enough if we comparing to red bull and other drinks. Opportunities: what are the opportunities by which company can increase their growth? Expand their brand by which people come to know because there are many region and areas where people dont know about the brand. They should increase their product because many flavors are not available in all the places and they should increase their services also. Threats: Competitors are the major threat because many companies are present in this industry are large number of players are present in the market. New entrant are interesting in the market and this wiil be the greater threat to the company because life becoming busy and everybody need drinks with full of energy which attracts other companies to attract toward the industry. SJ xxx: A very new product in the industry of energy rinks and one of the most fast growing energy drinks in the market. It is the Indian product by JMJ GROUPS and introduced this year in the 4-5 state and the result in seen good for the product in the market. It was sponsored team Kolkata knight rides in Indian premier league in 2010 which really works for xxx. They kept price in comparison to red bull and introduce two variants in same drink. Logo: xxx in column wise. Target market: people with age between 15-40. Slogan: extreme drink for extreme people. SWOT analysis of SJ XXX energy drink: Strength: strength of the company; Good reputation of the marketing group. The entire launch is very successful for the brand. Xxx seen as young and trendy look and motivate the teen and Youngers to go through. Attraction design and name is very attractive. Brand endorsed by very famous celebrity SHAHRUKH KHAN. Weakness: weakness of the company; Concentrate only on few states such as Goa, Mumbai, Hyderabad and Delhi. Low investment on advertising promotion. Very high prices at the starting knowing this that there are many present in the market. Very less awareness among all the other products. Huge gap between existing firms takes much time to grow. Opportunities: XXX-nicofix variant of company reduces the tobacco craze in youngster and it may helps in increase the favorability. XXX-rejuve variant of company are good option to improve immune system which creates awareness of using xxx. This new product in the market so it is the good opportunity for company to positioning and placing their product. New events and sports events are yet to come in the market and by sponsoring them regularly they can build their image in the market. Threats: Existing firms who are well stabled in the market from last many of years like red bull, Gatorade and cloud9 and others also. If they are thinking to launch in abroad so much higher threat are to company because many of strongest competitors are present already in the market and strong competitors and have brand loyalty. Substitute is also present in the market so it also gives the competition. Cloud9: it is manufactured by Goldwin healthcare Pvt. Ltd. This company is specialists in the manufacturing of 100% natural lifestyle energy drinks and caffeine free cola. In the future, cloud 9 plans, itself to the peak of the industry where the sky not finished. Cloud 9 grows it Indian presence all the expanding into the overseas market. Logo: Its name cloud9. Target market: youth and athletes. Slogan: heaven meets earth. SWOT analysis of the cloud9: Strength: Good flavor taste, it is much better taste and comparative red bull bit same but not similar. Good consumer awareness. Sponsored in big events of India such as fashion events, sports. Good investment on advertisement. Well known parent company. Availability in small cans also like other energy drinks are not available in small packing but this drink is available. Low prices comparative to other energy drinks mostly than red bull , rockstar, Sj xxx. Weakness: Low area coverage by the promotional strategy. Competition within its own variable brands. Low level of distribution channels because not available in so many areas and cities. Opportunities: Only brand available in the market with the five flavor. No other brand is providing this kind of flavor only Gatorade does but not all available in Indian market. Associated it in different award functions and organized itself in different event and parties. It has brand ambassadors like shilpa shetty. Being the first energy drink brand in the Indian market. It would b put positive effect on the Indian consumers. Threats: New entrants in the market the rapid growth of the market attracting so many companies to launching their drinks so it is the biggest threat of the existing firms to new entrants. New favours from other brand which increase their growth rate by innovative the new flavor brand with different technology and ingredient like xxx-rejuve which improve the immune system. So many brand which being global and some are coming toward our country which is also a threat and if we thought to launch our products in the foreign market this is also the threat because of globalization.