The Effects Of Aerobic Exercise On The Health Endurance

Dr. Kenneth Cooper is mostly known as the father of aerobic fitness. Aerobic exercise is any physical activity intended to strengthen the heart and lungs. Aerobic exercise is the most significant type of exercise because its main advantage is protection from cardiovascular disease. Cooper emphasizes on how to improve the cardiovascular system with his knowledge and study of aerobics. Aerobic exercise has many benefits towards one’s health by keeping weight off, increasing stamina and it lowers many health risks. Dr. Kenneth Cooper was in the air force for thirteen years. Although, in 1970 he resigned in order to follow his dream in opening an aerobics center. Cooper began studying the effects of physical activity on the health endurance. In 1968, Dr. Cooper came up with a significant word that is still popular till this day which is called aerobics. One of the reasons he chose the word aerobics was to come up with new and improved exercise programs to improve a healthier heart . For example, in â€Å"Starting Strong, Finishing Strong† the author explains, â€Å"I embrace the importance of maintaining proper weight, proper nutrition, proper exercise, and proper supplementation. My motivation to exercise is quality of life† (Perry 57). This indicates how Dr. Kenneth Cooper is all about refining human’s capability and emphasizes on how to improve the human cardiovascular system. One of the ways to improve your cardiovascular system is by exercising and participating in aerobic fitnessShow MoreRelatedThe Importance or Exercising Regularly832 Words   |  3 PagesOur physical health and wellness is greatly effected by the various behaviors and decisions we make as human beings. In order to maintain physical health, we need to accomplish the numerous goals we set for ourselves. Physical health is so important to us because it effects all of the other dimensions of wellness severely. Physical health has various benefits that could be ver y harmful if one does not exercise regularly. For example, exercising regularly can reduce the risk of CardiovascularRead MoreThe Importance of Oxygen when Exercising739 Words   |  3 Pageslife, and when it comes to exercise, your muscles cant function without it. Oxygen delivery and its uptake by your muscles is essential, because it can effect the quality of your workout. (See References 1) Aerobic exercise doesnt just help you control your weight and make you feel better, it can also improve your cardiovascular and respiratory system, promoting blood flow and delivery of oxygen to your muscle. (See References 2) What Happens During Aerobics Aerobics require your body to performRead MoreThe Fitness Components Of Futsal1748 Words   |  7 Pagesdesired fitness component to be refined. Fitness Components: Within sport, there are 10 fitness components that enable us to perform. They fall under two headings; Health-related components and Skill-related components. The health related components of physical fitness are cardiovascular endurance, muscular strength, muscular endurance, flexibility, and body composition. The skill-related components of physical fitness are power/speed which are closely related, agility, coordination, balance, andRead MoreEssay on Health Related Exercise Programme1112 Words   |  5 PagesHealth Related Exercise Programme The objective of every training lesson is to improve my performance. Each session needs to be well planned to improve my fitness. The sport, which I have decided to improve for health and fitness, is Netball the position that I play is as Goal-defender. Training must include: warm up and warm down, practicing skills and various fitness activities linked to netball. This training is an example of Interval training, as I have to developRead MoreParkinson s Disease : The Second Most Common Neurodegenerative Disorder1495 Words   |  6 Pagesbarely trumps Parkinson’s by a small margin. The first article studied the effectiveness of two different exercise programs against a home-based control group with people in the early to mid stages of Parkinson’s. The study was a randomized control trial and lasted for 16 months and compared: flexibility/balance/function exercises (FBF), supervised aerobic exercises (AE), and home-based exercises (control). The primary outcomes focused on physical function, balance, and walking economy. A few secondaryRead More The Health Benefits of Exercise Essay1659 Words   |  7 PagesExercise is one of the most important factors in a persons’ life. Physical activity, or the lack of it, can result in a person having a healthy life or cause them to have diabetes. The benefits of exercise are countless. The positive health results, the improvement in attitude, even better academic performance are all factors which make not exercising inexcusable. Merely not using a person’s body is harmful. Not being active results in a person’s muscles becoming weak and out of condition. TheRead MoreThe Benefits of Strength Training1449 Words   |  6 Pagesin producing increased strength (Gabriel, Kamen Frost, 2006, p. 136). When an individual performs specific exercises repeatedly the motor units that control the activated muscles learn to activate in a simultaneous pattern, increasing strength. This can lead to intermuscular coordination allowing muscles to distribute motor unit activation among the muscles involved in particular exercises. Changes in the capability to distribute muscle activation may be due to the ability to voluntarily activateRead MorePhysical And Emotional Benefits Of Physical Activity1222 Words   |  5 PagesDespite the physical and emotional benefits of moderate physical activity, most Americans are not getting enough exercise to sustain healthy behavior and reduce their risks of illness. A lack o f physical activity has been shown to be a risk factor for several conditions. Less active people tend to have a higher risk of cardiovascular disease, high blood pressure, as well as feelings of anxiety and depression (Johns Hopkins Medicine, 2015). Studies have shown the physically inactive people haveRead MoreWhy do you think it is important to set fitness goals for yourself and strive towards a high level1300 Words   |  6 Pagesin a well-balanced condition by being both physically fit and healthy. 2. In what ways were you successful or unsuccessful in your program to increase your level of fitness? (Please select several specific fitness test results and overall areas of health related fitness in answering this question) --When I participated in my fitness goal program, I found that my running improved immensely. In my first beep test, I got a score of 8.0. In the following beep tests, my results were steadily increasingRead MorePhysical Fitness and Mental Wellbeing Essay1449 Words   |  6 Pagesevery day the body goes through some type of Physical Fitness? Well it does, in fact it’s a natural achievement without facing much of prostration. Mental wellbeing is a basic factor for living a good life, a complex angle of the overall state of health. To be accurate, self-esteem and life’s pleasure are conductive state of mind that commit to having a mentally healthy approaching towards others. Research has shown that the level of our physical activity can have a direct and very influential impact

Freud s Theory Of Psychology - 1683 Words

One of Freud’s greatest contributions to psychology was the psychoanalytic theory. According to The American Heritage, â€Å" Psychoanalysis is the theory of personality developed by Freud that focuses on repression and unconscious forces and includes the concepts of infantile sexuality, resistance, transference, and division of the psyche into the id, ego, and superego† (Houghton Mifflin, 2005). This theory has had such a big impact on psychology, that it is even practiced today. Many other theories, have been developed from the basis of the psychoanalysis theory. The development of those theories either modified parts of the theory or reacted against it (Gladding, 2013). This paper will go in-depth about how psychoanalysis effects: the view of human nature, the goals of psychoanalysis, the roles and techniques of the counselor, and the strengths and limitations the theory has. Freud felt that the transformation within a person’s personality was dynamic. Freud b roke the personality down into three parts which consisted of the id, ego, and superego. These three components join together as one to make up a person’s behavior. Of the three, the id is the only component that is seen at birth. The id aspect of the personality involves the basic behaviors and instincts. It is seen completely in the unconscious. Freud considered the id the primary trait of personality (Sergist, 2009). Early in life, the id is a very important component that an infant must have. This is importantShow MoreRelatedFreud s Theory Of Psychology1226 Words   |  5 PagesIn psychology, a person’s personality is how the person feels, thinks, and behaves. Psychoanalysis was a theory Sigmund Freud discovered. It was his theory for treating psychological disorders and he did this by using a person’s unconscious mind. He suggested that there was three different stages of awareness in a person’s conscious mind. Level one is consciousness is anytime we’re alert. When we are conscious we are aware of our emotions, sensations, thoughts, and perception. Level two is preconsciousRead MoreSigmund Freud s Theory Of Psychology And Psychology1073 Words   |  5 PagesLuwanna Perry Theories Counseling 06/27/2014 Sigmund Freud Sigmund Freud is considered to be the most important figures in the field of psychiatry and psychology. His ideas about psychoanalysis were developed in the 1800’s but are still being used today in the mental health field (www.studymode.com). Sigmund Freud was one of the pioneers/innovator of modern-day psychology. â€Å"As the originator of psychoanalysis, Freud distinguished himself as anRead MoreSigmund Freud s Theory Of Psychology1299 Words   |  6 Pagestouch known as the â€Å"mesmeric pass† (Kirsch et.al., 1995). Psychoanalysis was introduced by Sigmund Freud. Freud conceptualized the mind, metaphorically, as an ancient, buried ruin which had to been unearthed much like an archeologist would unearth the treasures of an ancient civilization. Freud s influence can be traced from his hard core natural science background as a student of neurology. Freud s version of psychoanalysis had its predecessor in the work with hysterics conducted by neurologistsRead MoreSigmund Freud s Theory Of Psychology1222 Words   |  5 PagesEurope, an Austrian neurologist and founder of psychoanalysis named Sigmund Freud constructed an original approach to the understanding of human psychology. Prior to the founding of psychoanalysis, mental illness was thought to come from some kind of deterioration or disease rooted in the brain. The certitude that physical diseases of the brain induced mental illness signified that psychological origins were disregarded. Freud insisted on studying the topic hoping to change the way society thought aboutRead MoreSigmund Freud s Theory Of Psychology1283 Words   |  6 PagesSigmund Freud (1856-1939), is a pioneer in the field of psychology in various ways. His dedication to his field helped shape the minds of many nineteen-century contemporary schools of thought. Most notably, Freud’s work in psychoanalytic theory, according to Tan (2011) earned him the title of, â€Å"father of psychoanalysis† (p. 322). Moreover, Tan Taykeyesu (2011) report that Freud’s genius is not just in psychoanalysis, but also when we â€Å"think Oedipus complex, infantile sexuality, and repression†Read MoreSigmund Freud s Theory Of Psychology942 Words   |  4 PagesSigmund Freud continues to be the subject of conversation in the field of psychology. The conversations seem to lead to Freud versus another imperative person in the field, such as B.F. Skinner. According to Overskeid (2007) most research articles focus on the difference between the two. Here the author takes a different approach, looks at similarities within the psychanalysis dynamics. The two agreed upon human predicament that people are controlled by forces which they are not conscious (OverskeidRead MoreSigmund Freud s Theory Of Psychology1233 Words   |  5 Pages Sigmund Freud is the idealist that concepted the idea of verbal psychotherapy, Freudian Psychology. His theories of psychoanalysis are based upon understand the unconscious mind. His ideals portray that there are three key components that are responsible for a human beings personality. These compon ents include id, ego and superego. Freud s major contributions to todays society and study of psychology are his theories on the unconscious mind, dreams, libido, infantile sexuality, repression and transferenceRead MoreSigmund Freud s Theory Of Psychology Essay967 Words   |  4 PagesPsychoanalysis is an approach to psychology that was made well known as a way to bring for the unconscious to the conscious. It is theorized that the memories that we store in our unconscious affects us, and can cause neurotic behaviors. The approaches also include Analytical, Individual. Three people that worked on these theories are Sigmund Freud, Carl Jung, and Alfred Adler. Each of these men approached psychoanalysis in both similar and individual ways, and have their own theories that will be furtherRead MoreSigmund Freud s Theory Of Psychology1568 Words   |  7 Pages Freud Sigmund Yifan Wang Current issues in history Vanier College 2014-11-11 Freud Sigmund In the 19th century, people progressed toward a new era of scientific revolution with new inventions and technologies. Doctors find treatment to heal cancer and people lives longer than before. On the other hand, Freud Sigmund the Jewish psychiatrist offered a new cure to mental illness that individual suffers from (The European Graduate School, 2012). Although he may have the most of influenceRead MoreSigmund Freud s Theory Of Psychology Essay980 Words   |  4 PagesAt the start psychology was not a science; it was ‘made up’. In pre-historic age it was believed any behaviour that swayed from ‘the norm’ was due to demonic spirits possessing the brain. Advances in treatments and medicine, allow us to recognise how barbarous this belief was. The progress of these advances was clear by the opening of the first experimental laboratory in 1879 by Wilhelm Wundt. Wundt’s establishment of psychology as an academic discipline exaggerated how obsolete the pr evious way

Self and Peer Assessment †Advantages and Disadvantages free essay sample

Using peer-assessment in the assessment of learning, means that learner’s will be assessing each other’s work within a predetermined set of criteria. It encourages learner’s involvement in the overall process to become independent, and develop a capacity to evaluate other’s performance, rather than leaving it solely to the assessor.It encourages ownership of this process by individuals, and is considered a ‘fair’ way of judgement, rather than the onus being on the assessor to provide adequate marking within set timescales. It provides feedback that is considered to be more relevant, often referred to as ‘Peer Reviews’, as it is given by fellow learners (their peers), rather than the assessor all at once.It also helps learners reflect on their role and contribution within the process of group work involved in any peer assessment. Learners can be engaged in giving this feedback against set assessment criteria or by giving summative assessments, or a combination of both. We will write a custom essay sample on Self and Peer Assessment – Advantages and Disadvantages or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Self-assessment encourages learners to take a greater responsibility for their learning as they are more engaged in the assessment criteria and reflection of their own performance within this (Self-assessment review). It is not necessarily about generation of own grades but opportunities to make informed judgements upon the, ‘what’ constitutes a good piece of work. With the many sources of information available to the learner, it is critical that there is an understanding of the ‘what’ are good, and ‘what’ are bad sources of information (Brew 2003).Reflection is the key for self-assessment. By participating, and understanding these reflective skills, learners can consider their own performance and learn from their previous mistakes and identify where their overall strengths, weaknesses, opportunities for improvement and threats are (SWOT analysis).By being ‘participants’ in their learning, rather than ‘spectators’, they are more likely to engage, and it gives learners a clearer defined definition of all the considerations that have to be made when setting, marking, and assessing work within the context of the learning environment.Both peer and self-assessment, allows learners to work collaboratively with shared, goals and targets, that can be discussed with each other (peer assessment) or defined yourself (self-assessment).

What is Stress Essay Example For Students

What is Stress? Essay Outline1 The concept of stress and its impact on the human2 Can stress be a good thing?3 Symptoms of stress4 How to avoid stress? The concept of stress and its impact on the human The emergence of an unexpected and tense situation leads to an imbalance between the organism and the environment. There is a nonspecific reaction of the body in response to this situation that is called stress. If you’re one of those college students who need to find a muse for writing your argumentative assignment about stress in English, then this article is just for you. Stress is a state of mental health that occurs in the process of acting in the most difficult life conditions among students, employees, in teenage life, at work, and in my life as well. Sometimes, life becomes a harsh and ruthless school for a person. Emerging on our way difficulties (from the small problems to the tragic situations) cause emotional reactions of a negative type, accompanied by a range of psychological changes. We will write a custom essay on What is Stress? specifically for you for only $16.38 $13.9/page Order now Stress is a nonspecific response of the body to an unexpected and intense situation. It’s a physiological response that mobilizes the bodys reserves and prepares it for physical activity such as resistance, struggle, experience, escape, and analysis. During having stress, hormones are released, the mode of operation of many organs and systems changes (heart rhythm, pulse rate, etc.). Stress reaction causes a different manifestation in different people: inactive people the efficiency of activity increases, in passive people the efficiency sharply decreases. Can stress be a good thing? People are talking about stress as a daily negative experience that affects their health, and they are looking for expository ways to overcome it. So, are there substantiated tips for reducing stress? The response of the body to sudden changes around that threaten our safety or comfort is called a stress reaction. The ability to quickly respond to challenges and adapt to difficult times is an evolutionary achievement of the people. No matter how old you are and what is the cause of stress—difficulty at a job or at school, financial troubles, problems in student life, stress can cause serious effects on health, as it’s a very harmful factor in the work of your body. One physician notes: The reaction of the body to stress is something like a plane that is about to fly up. Indeed, when you feel the tension, your heart rate and blood pressure increase, the sugar content rises, and hormones are thrown into the bloodstream. That’s why if the human body is often in stress, then the brain, heart, lungs, blood vessels and muscles are constantly over-stimulated or, on the contrary, slow down their functions. As a conclusion, it can damage the body and the psyche. Stress causes the development of force-intensive diseases, such as heart disease, stroke, cancer, diabetes, disorders of the immune system, memory loss and many other very harmful effects. Symptoms of stress Stress is an unpleasant psychological state that develops in the process of accumulation of situations from which a person can’t find a quick and satisfying exit. Stress causes very harmful effects on the organisms of people, that’s why people try to use all possible ways to avoid it. Overloading at work, expository conflicts with superiors and employees, impossibility of self-realization among students, tense relations with different people, misunderstandings with children or parents that affects your family status, financial issues, political peppering in the organization, problems with the memory all this is a regular source of stress for a modern person. Stress keeps the nervous system under constant stress and exhausts it a lot, and shaken nerves manifest themselves in: increased anxiety; irritability and inflexibility in the relations with people; vulnerability, tearfulness with the other people; apathy and depression; violation of communication with other people. .u21fe1a9b8bb7ff0f71f8e1e52d33e69f , .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .postImageUrl , .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .centered-text-area { min-height: 80px; position: relative; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f , .u21fe1a9b8bb7ff0f71f8e1e52d33e69f:hover , .u21fe1a9b8bb7ff0f71f8e1e52d33e69f:visited , .u21fe1a9b8bb7ff0f71f8e1e52d33e69f:active { border:0!important; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .clearfix:after { content: ""; display: table; clear: both; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f:active , .u21fe1a9b8bb7ff0f71f8e1e52d33e69f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .centered-text-area { width: 100%; position: relative ; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f:hover .ctaButton { background-color: #34495E!important; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f .u21fe1a9b8bb7ff0f71f8e1e52d33e69f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u21fe1a9b8bb7ff0f71f8e1e52d33e69f:after { content: ""; display: block; clear: both; } READ: Presidential Power In A National Crisis EssayBut psychological manifestations aren’t the only effects of stress. The depleted nervous system becomes a cause of a violation of many processes in the body and a person in stress: constantly feels tired; has memory and sleep problems; lose appetite or, conversely, overeat; it becomes difficult to focus attention on what people say; general intellectual ability affects the body organization; physical manifestations (pain in the heart, stomach, joints) are observed, while medical research doesn’t support any somatic diagnoses. How to avoid stress? The modern world is not only technologies that simplify our lives, but also a lot of stress, which people expose every day. Welding in the family stress, misconduct of the child—stress, missed meeting—stress, bad experience—stress. Stress can accumulate, and its consequences are extremely burdensome. Stress is everywhere, and it’s very harmful. The main causes of stress are a deficit of positive emotions, the situation when dissatisfied needs and plans aren’t implemented, as well as an excess of information, which leads to emotional exhaustion, after which we begin to exaggerate the problems in mind repeatedly. If you want to avoid stress in your life, try to do as follows: Divide the flow of information that your brain doesn’t have time to differentiate, by importance, urgency, and value. The best introduction to avoiding stress would be to find a way to realize the most important values for you in everyday life. If you need to have more time with your child, do everything for that. If the most important thing for you is parents, put aside everything and come to them. Your emotional stability will help you to avoid stress. Fill out your energy supply. Listen to your favorite music, walk around the park, go for a massage or simply sleep. Find a source of pleasure. Besides, a new hobby will become a source of positive emotions. Find out the external and internal causes of energy loss. To sum up, stress is an integral part of life. People live while they feel stress. But unfortunately, stress is very harmful to people. Sometimes the stress is something that a person can’t handle independently and needs the help of a neurologist or psychotherapist. Remember, if stress is something that strongly knocks you out of the path, then you need a doctors help. Otherwise, people will not understand you.

buy custom Challenges International Students Face essay

buy custom Challenges International Students Face essay Studying abroad is a common practice for many students all around the world. It gives the opportunity to exchange experiences and expand the academic circle of acquaintances. Moreover, after getting a good education, students can significantly contribute to their alma maters, preserving vital knowledge obtained abroad (zturgut and Murphy 375). The stream of potential students, who cross the borders, is a part of the inevitable process of world globalization. For many of them, life in a foreign country can be a primary challenge, due to a difficult financial situation. Their families may not have enough resources to meet the costs of studying abroad. International students care about a quality of education, campus life issues, as well as about safety and security. According to federal laws, most of them have no privilege of applying for financial aid (Bista and Foster 3). However, the biggest challenges, which international students face, are usually related to language, cultural, and academic contexts. Educational and General Social Standards Challenges for International Student in Something Inside is Saying No Students, who study abroad, could be considered as the most capable ones in their motherlands. Thus, when they are confronted with language and academic problems, and no longer keep positions among the best students, it can make them fall in a depressive state and provoke the inner desire to resist changes. The social environmental challenges that are faced by the international postgraduate students could be categorized into the following groups: cultural difficulties, language difficulties and communication problems (Talebloo and Bin Baki 141). Academic complexities can be defined as a separate group, which considers the features of the academic system, teaching methodology and faculty supervisor (Talebloo and Bin Baki 142). This type of challenge concerns, first of all, postgraduate students because it is particularly difficult for them to adapt to an unfmiliar system, given their experience in the framework of native traditions and concepts. Helen Fox has closely communicated with one of such students. In the part of her book Listening to the World: Cultural Issues in Academic Writing, which is named Something inside is Saying No (65), the author talked about her friend from Nepal, who experienced severe disappointment at the fact that his style of writing was not assessed by professors. Surya attended Helenas classes during some period of time and was her fellow student in other ones; thus, she was deeply interested to know the reasons of Suryas attitude towards the criticism of professors. Surya was a well-mannered, polite, but proud and self-sufficient man. He told Helen that in Nepal, she could read his articles in newspapers and even a book (Fox 65). He considered himself an experienced and accomplished writer. Helena was surprised because she never heard about him as the well-known author. Years ago, Surya was presented to her by professors as the potential student with some writing problems. It clearly showed the differences in educational levels and general social standards between Nepal and the United States. However, Surya was convinced that his writing style did not require any substantial improvements. His attitude can be explained by the fact that he had no opportunity to receive a full secondary education. Nevertheless, Surya had a Masters degree in economics. Obviously, it was the object of his pride. He grew up under the influence of his elder brother and parents, who took care of his development, instilled love towards traditions, and encouraged his read ing religious tracts. The student positioned himself as a person, who achieved a lot in life without the help of others, except his parents and elder brother. Surya explained Fox: I can write, Helen. It may not seem so here, but I am a writer, (Fox 68). Therefore, comments of professors caused lots of embarrassment to him. Academic Writing and Culltural Challenge in Something inside is Saying No Surya faced not only academic and social inconsistencies, but cultural as well. Helen highlighted that Surya has never spoke about anyone or anything negatively. However, he was deeply disappointed and saddened when he was advised to improve his writing style. In fact, Surya understood it as if he has to make it more American. It became an additional reason for annoyance. From the Suryas point of view, a way of criticism was the fundamental cultural difference between Nepal and America. Surya explained Helene that, from the viewpoint of Nepalese readers, any story or article cannot be written directly and harshly. The writer must describe the background of an event, should explore the historical aspects and only then, and very delicately, proceed to the main idea. In the Suryas culture, there was no place for direct criticism, which was abusive for those to whom it was addressed. In his home country, he was considered as a good writer, as he followed the Nepal traditions of writing. In America, he faced criticism and misunderstanding. Professors wanted him to present more direct statements in articles. It went counter to personal beliefs of Surya. Fox acknowledged that Western professors did not differentiate cultural inconsistencies and problems in the writing style. Their criticism showed that both aspects were complementary, according to their perception. Fox explained: Nobody wanted to suggest openly that it might be a deficit in intellectual preparation, a thinking problem, (70). Thus, it was difficult to understand for her or other American scholars that improving style meant for Surya breaking something important inside him. The education was not aimed at disclosing his unique potential, accompanied by distinctive style and developing his personal skills. It promoted the distinct academic standards, which challenged Suryas ideology, and forced him to overcome painful inner transformations. Buy custom Challenges International Students Face essay

Social Media Advocacy How to Develop a Successful Program For Your Brand

Social Media Advocacy How to Develop a Successful Program For Your Brand Social media employee advocacy. It’s a buzzword that has been floating around marketing teams for the past couple of years. While these types programs can be dramatically effective for a plethora of different reasons, including†¦ Brand awareness Sales connections Building company trust teams are still hesitant to adapt them  because†¦ There is risk of posting inappropriate content They are afraid the team won’t want to participate They already have enough work on their plate Whether you’ve started a program with your team and it’s turned into a chaotic mess, or you’re simply not sure how to start, you’ll learn about the resources and tools you need to turn your own employees into your biggest brand advocates. How To Develop A Successful Social Media Advocacy Program That Will Increase Brand AwarenessFirst Things First: Get Your Free Social Media Employee Advocacy Startup Package Before we start, make sure you download our Social Media Employee Advocacy Startup Package. When you download it, you’ll get: An pre-set email template to help you ask your co-workers to join the program A PowerPoint deck to help introduce and train your new employee advocates A brainstorming worksheet that advocates can use to determine their online voice A worksheet that your employees can use to remind themselves of when they need to send social messages That’s right, we did all the work for you. You’re welcome. What Is Social Media Employee Advocacy? A social media employee advocacy program allows you to use your employee’s vast social networks to help promote your company or brand. These employees are called "social employees" or "employee advocates." There are a lot of definitions of social employees, but the definition  that captures it best is from The Social Employee  by Mark and Cheryl Burgess: â€Å"Social Employees can utilize social media tools to act as authentic brand ambassadors in order to cultivate unique relationships with individuals where the end goal isn’t simply a purchase action but a dynamic exchange of ideas.† It’s a long definition, I know. But, the definition above captures both what a social employee is, and their purpose within your organization. It’s also important to note before we continue that when we refer to social media employee advocacy platforms, we’re talking about Twitter and LinkedIn. Let’s continue, shall we? What is social media employee advocacy (and is it right for your brand)?10 Steps To Starting Your Own Employee Advocacy Program Now that you know what an employee advocacy program is we’re going to move on to how to start your own program. The following steps will walk you through how to convince your team to join you, and the process you need to follow in order to get your program off on the right foot. Step 1: Identify Strong Candidates for Your Employee Advocacy Program Whether you’ve started your program and it flopped, or you’re just trying to get your feet off the ground, having the right people on your team is crucial to the initial success of your program. Therefore, check off the following before you  start: Pick a group of 10 people who you think would be good initial adopters of the program Narrow that list down to five Send the introductory email to those five people Depending on the size of your organization, the number of your initial adoptors may vary. We would recommend starting off with five, and growing the program from there. Five may seem like a small number, but there’s a lot of work that goes into setting up this program. Start small, you can always grow. Not to mention, you could run into a too many cooks in the kitchen type of problem. Don’t create that problem for yourself, trust me on this one. Now, I know what you’re thinking. What qualities should I be looking for the initial adopters of my employee advocacy social media program? A potential employee advocate should check off at least three of the following: Eager to learn Social media savvy Passionate about their job Great writing skills Has a wide knowledge base about the company Is already active on LinkedIn, Twitter, or both Is actually excited about the program and the potential it can bring to their department These are just a few of the qualities you will want to look for in your new social media employee advocacy program participants. Remember, you want to narrow it down to the best of the best so your program has a great jumping off point. A quick warning before you start your list. Do not, under any circumstances, force an employee to be a part of your employee advocacy program. No one likes being forced to do anything. It's like forcing a 4 year old to eat anything that's green. It's not gonna happen. If you force your employees to become your brand advocates, your program becomes in-genuine, and your potential consumers will see that coming from a mile away. So how do you approach your employees so that’ll they come and hear you out? Grab your free email template that complements  this post to customize and send to potential employee advocates. Feel free to personalize it to each person you’re sending it too. It may take a bit more time, but the personal touch really helps. Or you could just copy and paste the email from the social media employee advocacy kit. To Do: Make a list ten employees who you believe would be a good fit for your program Narrow the list down to five Send initial introduction email (Grab it from the kit that complements this post) Step 2: Introduce The Employee Advocacy Program To Your Team Why do you need to introduce the program to your employees? Well, first of all, you need to ask them if they want to participate.  Check out that email template from above to help get your started. Secondly, think about their schedule. They’re probably already swamped with a giant list of things to do. Imagine if your boss came to you and said, "Hey, I need you to spend about 3 hours a week tweeting about our company." You’d probably say no. Who wants extra work? No one. Being an employee advocate is not an easy task. It’s one that requires dedication and time. Most importantly, it’s a task that needs to be taken on voluntarily. So how do you convince your employees to take on extra work? Incentivize it. How do you convince your employees to take on extra work? Incentive it.I'm gonna get personal here for a second. When someone puts a competitive twist on things I’m immediately hooked. I have to win. I want to come out on top. Obviously, I'm pretty competitive person. Maybe your employees are the same way, and if so you can capitalize on that. Whether it’s a bonus, fun retreats, or even company swag, having a way for your employees to get rewarded will help them be more open to the possibility of participating in the program. So you've got everyone in the room. Now what? A presentation, maybe? You don't have time to create that. Don’t worry, we did that for you. Download it here. To Do: Download the PowerPoint slide deck from the social media employee advocacy starter kit Brainstorm ways to incentivize your employee advocacy program Get clearance from upper management for those incentives Schedule a meeting with your select five employees to go through presentation Step 3: Determine The Voice Of The Employees Who Will Be Participating In The Program If your employee advocates sound like a corporate robot, that’s what your consumer/customer fan base is going to think of them as. That’s not a good thing. Your employees need to bring their unique voice and perspective in order to breathe fresh life into your content. So how do you do this? Bring your employees to the  table. Schedule a short meeting, 15 minutes maximum to brainstorm and finalize an employee voice. You could even just swing by their desk when they have a minute or two to spare. Remember you want these meetings to be effortless and easy. The less this program interferes with their daily schedule the better. Once you’re in your meeting ask the following two questions and have them record their answers on the one-pager that is in the attached kit. What are five personality traits that make you great at your job? What are five personality traits that are not you? Once they have those written down have them pick their top three. Those become the voice of the employee online. An example is below. For a sales manager (let’s call him Bill), his list could look like: Confident but not arrogant Silly but not unprofessional Informative but not pushy Here's how to help your team develop their social media voice:Still stuck? Let me use myself as an example. I created my professional Twitter profile during my senior year of college because I wanted my potential new employers to know that: I was knowledgeable about social media and knew how to use it. I wanted to stand out among other applicants and find additional ways to showcase my personality. So when it came to creating my voice I had to answer the following three questions: Who am I and what is my personality like? Am I passive in my opinions or unafraid to state them clearly? If a potential employer or professional took thirty seconds to look at my profile what would they think about me? Have your employees try and think along the same mindset. Remember, don’t give them the answers. This is all about them. Have them fill out the worksheet in the kit that complements this blog post, and attach it to a desk, cubicle wall, or wherever they will see it often. This will act as a gentle reminder in case they get stuck on what to post. To Do: Print out voice brainstorming worksheet from kit Schedule a short meeting with participating employees or drop by there desk Brainstorm what their voice will be Finalize voice structure and record on worksheet Step 4: Create A Username  Convention When most companies start their social media employee advocacy program, they’ll usually identify their employees with a naming convention. Usually this means incorporating the company name into the Twitter handle somehow. It is important to note that once you pick a naming convention,  you stick with it. Once you pick a company-wide social media naming convention, stick with it.For example, our friends at Onsharp, a digital marketing and website development company in our home state of North Dakota, has an active social employee program. The handles for each of their employees is @Onsharpname. They cover a wide variety of topics, and are also able to show off their company culture. This not only helps increase their overall credibility,  but if you have a potential employee looking into the company, they have a chance to see genuine interactions that happen within the team. But it’s not just small businesses using username conventions. Discovery  Benefits is making a huge mark on the insurance industry. We recently interviewed their marketing manager,  Abby Boggs-Johnson,  for our Actionable  Marketing Podcast. In it,  Abby mentions how her sales team has started a series of social media employee advocacy profiles that are helping them connect to their customer base. By creating these unique connections between the sales team and their customers, Discovery Benefits is able to showcase genuine interactions which can allow people to build trust  in the company. Like Onsharp, Discovery Benefits has a naming convention @DBIname. It would be easy to say, â€Å"Well, these are smaller companies.†Ã‚  What about big Fortune 500s? Have they tried a social media employee advocacy program? Actually, some Fortune 500s were a few of the earliest adopters. One of them was Adobe. Adobe’s program still exists but unlike Discovery Benefits and Onsharp, Adobe doesn’t have a naming convention. Most of their employees have the @Adobe programming they work for listed in their handle. Why would Adobe forgo a naming convention? The company is huge,  and because there are so many different official Adobe product accounts, it would be impossible to keep one single convention among  all the different products. So if you’re a smaller company with one main Twitter account,  you should have a naming convention.  But if you’re marketing for a major corporation with multiple official Twitter accounts,  use your bio to identify which major company profile you are associated with. But Breonna, how do I create my naming convention? Don’t worry, I have you covered. Here's how to create a naming convention for your social media employee advocacy program:Below is a list of ten naming conventions. Pick one that you think will work best for your company. Some names will be too long. Remember, Twitter has a character limit for it’s usernames, so don’t be afraid if you have to use initials or abbreviations. @CompanyName @Company_Name @CompanyAcroynmName @CompanyInitialsName @Name_CompanyName @NameCompanyName @NameAtCompany @NameFromCompany @NameFrom_Company Company handle in bio To Do: Go through naming convention list Choose a convention and make sure it fits under Twitter’s 15 character handles Step 5: Create Consistent  Profile and Cover Photo Images One of the great ways that you can help distinguish your social media employee advocates is to have a matching profile style image and cover photo. Not only does this help distinguish your actual social employees online, it gives it a nice, clean, polished and professional look to your social accounts. Profile images should be: Headshot style- shoulders and above Contain the same background Any editing style applied to the headshot photo should be the same throughout Here are a couple examples from our team. This is Chris St. Amant, UI/UX Desginer: And Tyler Brazier, Software Engineer: Like the profile images, cover photos should be: Clean and informative Inviting The same throughout all profiles They should look like this: Or this: Everything is clean and consistent. Just the way we like it. It’s important to note that once the standard is set for the profiles, it needs to be followed throughout every single one of them. Why is this consistency  important? It helps users and your customers find your profiles. It also acts as a minor defense system against people who may try to impersonate the account. Once you’ve got your headshots and cover images created,  you can move on to account set up. To Do: Meet with graphic designer and document headshot and cover photo requirements Schedule time for employees to have headshots taken Review headshots and cover photos for final approval Step 6: Set Up Your Social Accounts Now that you’ve got your team on board and their voice has been determined, you’re ready for the fun part. Setting up your profiles. Whether your team is working with Twitter, LinkedIn or both, how you set up the accounts is incredibly important. For some people, this will be the first interaction they ever have with one of your employees. You want your bios to be short and sweet, as well as original. Everyone talks about how they love coffee and traveling. Challenge your employee advocates to think outside the box with another brainstorm session. Have them write down or think about the following: What does their online voice sound like? How can their bio reflect that? They may love coffee and traveling but what is something unique about them? What position do they hold within the company? Do they have a hobby, favorite book series etc, that they will sometimes tweet about? Have them think about some of these questions so they can incorporate them to make a unique bio for their profiles. For example, my professional Twitter bio looks like this: In it, I talk about my field of experience, my passion for theatre, my current position, my alma mater and for good measure I throw in a bit about my Harry Potter obsession. This simple bio does a few things: It establishes my area of expertise and the repertoire I tweet about. It adds personality. Not only do you know that I’m a Content Writer for , you also know that I love theatre and Harry Potter, among other things. This can help establish a connection to a potential client or customer. It makes me approachable. You know,  without a doubt, there is a real human behind that profile. This can make approaching me with a question about our product easier than approaching a company account. Some of you may have noticed there’s something missing in my bio. Can you see it yet? I don’t have a disclaimer in my online bio. Many people will tell you that your professional social accounts need a disclaimer that runs something along the lines of: Opinions are my own Retweet does not = endorsement Many people will add these disclaimers to their social bios in order to protect themselves and the company they work for. It seemed like a simple solution that would protect the employee in case they tweeted something that their employer disagreed with. It’s also thought that adding this disclaimer would protect the employer from public backlash if an employee tweeted something inappropriate. I’m sorry to say that these phrases will rarely protect either the employee or their employer  from backlash if something inappropriate is posted on social media. What can protect me, you might be thinking to yourself? Honestly, nothing but solid common sense. And on that happy note, we’ll continue into step 7. To Do: Brainstorm traits for your employee bios Edit and finalize bios. Add to social profile Step 7: Determine Your Posting Rules If I had to tell you to take away one vitally important piece of information away from this blog  post,  it would be that if you decide to develop your own social media employee advocacy program, determine your posting rules before you start. It may seem like a nonsense task. Why would I have the team take time to write everything down? Because, while great, social media can turn on you within seconds if you or a team member sends the wrong tweet  or message. It doesn’t take much to remember some of the biggest blunders that a company has made on social media. United, Cracker Barrel,  or Pepsi  ringing a bell at all? The internet can be a merciless place, and will never forget anything you posted. Yes, even if you delete it. Social media can turn on you in seconds if you send the wrong tweet or message.Having established rules in place can help you avoid those costly mishaps and give you the peace of mind that content being sent by your team is appropriate, timely and most importantly, connects with your customer base in ways your normal advertising won’t. With that in mind here is an example list of posting do’s that your team can start with and expand on: Post about company milestones Post/Retweet great reviews from other customers Have a blog? Have your employees tweet links back to new content Hosting an event? Have your advocates help promote it? The same goes when you’re attending an event or conference. Make your presence known by tweeting about it If you have fun office traditions, like our #BratwurstBlowout, tweet about it to show off your culture Hiring? Having your advocates post about new positions is a great way to help recruit people to your team Launching a new product or have some big news coming out? Extend the reach of your launch by having employees tweet to If your company is industry specific, have employees share new news or industry trends This is just a starting list. As your program continues to grow, your list will change and grow as your employees find their niche.

Your position on priated movies Essay Example | Topics and Well Written Essays - 750 words - 1

Your position on priated movies - Essay Example Pirated movies might be great for some consumers, but they have a negative impact on the film industry, can influence consumers to pay good money for horrible quality, and is considered a form of theft. Since pirated movies are stolen movies, those who create and distribute pirated movies should be treated and punished as criminals. One of the greatest misconceptions of movie piracy is that wealthy filmmakers cannot possibly be affected by losing sales on their films. Indeed, many people who engage in film piracy condone their actions by pointing out that members of film crews make more money than is necessary and can afford to allow a few movies to be released without requiring pay (Aicher 61). What they do not realize is that the profits made from films do not simply line the pockets of the filmmakers, but are also used for future film productions. This negative financial impact on the film industry will result in fewer high budget films, including many of the popular franchises, such as Marvel’s The Avengers, Star Trek, and The Hunger Games, and a significant decrease of releases in general. Furthermore, movie theaters throughout the world would feel the repercussions of film piracy if the film industry ceased to release movies to be shown at the theaters. Theaters would then lose sales, make no return profit, and be forced to shut down business. Though it may be unfathomable, film piracy has the ability to completely destroy the renowned success of the world’s collective film industry (Segrave 115). Regardless of whether or not people think filmmakers make too much money, it needs to be known that for any industry, an individual person or any entire company requires payment to continue doing what they do best. If those heavily engaged in film piracy persist on taking and selling product that are not their own, they will not only rob the film industry of its legacy but destroy entertainment for people worldwide. The filmmakers are not the only